Job Description

B2B Growth & Market Development Coordinator

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Find the opportunities. Create the demand. Drive the pipeline.

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This isn't a traditional marketing role.

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We're looking for someone who sees marketing differently.

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At Ibex Australia, we supply technical stainless‐steel piping systems across Australia. Our customers operate across commercial plumbing, mechanical services, industrial, fire, engineering, construction and other project‐driven industries.

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Our growth isn't going to come from simply posting more on LinkedIn or making our brochures look better.

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What you'll actually be doing

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You'll work closely with our sales and leadership teams to identify new markets, customers and projects and turn those opportunities into qualified leads and sales pipeline.

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You'll be responsible for:

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- Researching target markets, industries, companies and upcoming projects
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- Identifying the businesses, decision-makers, engineers, contractors, builders and project teams we need to be ad targeting.
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- Developing targeted campaigns around specific markets, applications and customer problems
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- Building and managing lead-generation campaigns across digital channels
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- Working alongside agencies to create landing pages, EDMs (email marketing), campaigns, case studies and other content that have a commercial purpose
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- Working closely with BDMs and the sales team to turn marketing activity into genuine opportunities
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- Managing leads through the CRM and ensuring opportunities are properly captured and followed up
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- Tracking the journey from lead → qualified lead → opportunity → pipeline → revenue
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- Analysing campaign performance and continually improving what works in conjunction with the marketing agency.
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- Working with the marketing agency when required across areas such as design, photography, video, web development and SEO
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- Keeping a close eye on competitors, market movements, customer behaviour and emerging opportunities
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- Bringing new ideas to the business rather than waiting to be told what to do
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We want someone who thinks commercially

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We don't want marketing for the sake of marketing.

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We want someone who can look at a market such as data centres, commercial plumbing, HVAC, fire or mining and work out who, what, how and when to target

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You'll need to be comfortable getting into the detail, asking questions and understanding how our customers actually buy.

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This role will suit you if...

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You're the person who:

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- Gets excited by finding an opportunity others haven't seen
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- Naturally thinks about "what's the commercial opportunity here?"
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- Loves researching markets and figuring out who the right people are
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- Is comfortable with numbers,



data and measuring results
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- Is confident using CRM, email marketing, digital advertising and analytics platforms
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- Can have a conversation with a salesperson and turn what they're hearing into a campaign
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- Isn't afraid to pick up the phone and speak to customers or prospects
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- Can work independently and take ownership
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- Moves quickly and tests ideas rather than spending months planning them
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- Wants to see a direct connection between their work and business growth
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Experience in a technical B2B setting would be highly regarded, particularly within:

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Construction | Engineering | HVAC | Plumbing | Fire | Pumps | Valves | Electrical | Manufacturing | Industrial | Building Products | Mining | Automation

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We're more interested in someone who understands how businesses buy than someone who has simply worked in marketing for a long time.

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The challenge

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If you're looking for a role where you'll spend your days creating social posts, organising branded merchandise and updating a content calendar,this probably isn't the role for you.

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If you want to understand markets, find opportunities, generate demand and see your work turn into sales pipeline...

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We'd like to hear from you.

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We'd love to hear what you could bring to Ibex.

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📌 B Growth & Market Development Coordinator (Victoria)
🏢 Ibex Australia
📍 Victoria