Job Description

At KIC, we're on a mission to redefine wellness by building a brand that helps people feel strong, confident, and connected without the noise of toxic diet culture.

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We're looking for a Communications Lead to bring KIC's tone of voice and brand storytelling to life across every subscriber touchpoint — in app, on our website, across socials, and inside The Ritual, our editorial newsletter. This is a role for someone who genuinely loves to write and can flex that voice across formats, from a CRM flow to a landing page or a social script.

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The Role

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This role reports into our Communications Manager and sits at the centre of KIC's editorial, digital and engagement ecosystem. You'll lead the execution of always-on and campaign communications, and take ownership of sensitive customer and community communication where tone needs particular care.

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You'll work closely with the Communications Manager on editorial strategy and calendar priorities, while owning the day-to-day writing and content production that brings that strategy to life across web, product, CRM, social and The Ritual.

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What You'll Be Doing

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The Ritual

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- Contribute copy and content to The Ritual, including stories, interviews and editorial pieces that reflect KIC's brand tone, values and community voice
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- Support the editorial calendar by aligning contributed content with campaign priorities, cultural moments and in-app content
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Website, Blog, SEO & Support Content

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- Lead the creation and ongoing optimisation of core and evergreen website content that informs, educates and inspires our audience
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- Write campaign and challenge landing pages and contribute blog content in line with the editorial calendar
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- Collaborate with Design on messaging hierarchy so key information is clear, engaging and on-brand
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- Write persuasive, user-centred copy that explains our products, programs and initiatives in a way that drives understanding and conversion
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- Create and maintain FAQs and support content that improve clarity and consistency across site and app
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- Partner with our SEO consultant on keyword and content opportunities, and maintain consistent SEO practice across web, eDM and product copy
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- Write and review class descriptions, in-app challenge copy and other product-facing content across KICApp and KICStudio
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- Script audio for KICRun and other guided programs in a consistent, motivating voice
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- Partner with Product to ensure new features and programs launch with transparent, on-brand copy
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CRM Copy

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- Write and optimise email, push and in-app message copy that nurtures engagement, retention and community connection
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- Write campaign, announcement and journey communications aligned with our overall comms strategy
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- Write concise, value-led copy that motivates daily engagement while staying true to tone of voice
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- Test, measure and refine messaging to improve open rates,



click-throughs and in-app activity
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Social Content

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- Review and workshop always-on and campaign social content with the Social team
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- Write and review scripts for social media, aligned to brand and campaign messaging
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- Write and edit LinkedIn copy for KIC and our Leadership team
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Sensitive Customer & Community Communication

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- Draft customer-facing replies on sensitive topics for our CX and Community teams
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- Write and refine survey questions with inclusive, sensitivity-reviewed language
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About You

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- Strong experience in communications, editorial or content marketing, ideally within consumer, wellness or lifestyle industries
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- Demonstrated experience writing, editing and producing high-quality editorial or newsletter content
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- Strong understanding of brand voice, storytelling and community-building through written communication
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- Proven ability to manage multiple content streams and meet tight deadlines
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- Excellent written and verbal communication skills with exceptional attention to detail
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- Experience collaborating cross-functionally across marketing, content and product teams
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- Strong alignment to the KIC values
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Nice to have

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- Understanding of CRM platforms and email performance analytics
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- Exposure to SEO, content strategy or audience development
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- Experience writing scripts for audio or video
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- Bachelor's degree in Communications, Journalism or Marketing
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Show us how you write

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We want someone who loves to write, so show us what you do best.

📌 Communications Lead (Victoria)
🏢 KIC
📍 Victoria