Job Description

Own and report on lead generation activity across events, webinars, content, and email, with every campaign building Pattern's pipeline of prospect brands.

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Track MQLs, meeting bookings, and conversion through the funnel, and flag what's working so we can double down on it.

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Partner with the sales and partnerships teams to make sure leads generated through marketing activity are handed off cleanly and followed up.

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Brand Ambassadorship (internal and external):

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Represent Pattern in its best light every day. You're often the first impression a prospect brand has of us, at events, in webinars, and in outreach.

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Help our office present well to visiting guests, clients, and candidates, from how the space looks to how the team shows up.

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Sit on Pattern's business social committee, helping plan the internal moments that build team culture and engagement.

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Keep the team informed and proud of what we're building and winning externally.

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Event Coordination:

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Assist with planning and executing B2B events, including sourcing venues and coordinating logistics.

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Support event promotion through email marketing, social media, and partner outreach.

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Attend events as a company representative, networking and showcasing our agency and marketplace service offerings.

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Collaborate with the team to brainstorm webinar topics and create presentation materials.

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Promote webinars through digital channels, ensuring maximum reach and engagement.

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Manage webinar logistics, including registrations and post-event follow-ups.

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Social Media Coordination:

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Support the creation of content for LinkedIn and Meta (Facebook/Instagram) platforms.

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Monitor and report on social media engagement and propose strategies to grow our presence.

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Content Marketing & Database/Email Marketing:

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Assist in creating content such as blogs, case studies, and whitepapers that positions Pattern as an industry leader.

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Help maintain and grow the B2B email marketing database, and support campaigns built for lead generation and event promotion.

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PR & Media Relations:

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Collaborate with our external PR agency to ensure alignment with key messaging.

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Assist in writing and submitting award applications and tracking media coverage.

📌 Marketing Assistant (Victoria)
🏢 Pattern Holdings
📍 Victoria