Digital Marketing Specialist (Paid Search & SEO)

WHD is a performance marketing agency with teams in Brisbane and Melbourne. We've been growing brands since 2014, and we hold ourselves to the numbers that actually hit a client's P&L;, not dashboards lighting up green.

We're after a paid search specialist with a couple of years' experience to take real ownership of client accounts. Day to day you'll plan, build, optimise and report on Google Ads campaigns, with scope to get stuck into SEO and AI search as well.

We back specialists over generalists, so you'll go deep on your channels rather than juggling everything at once, and we invest in training to keep you sharp.

What you'll do

Manage and optimise Google Ads accounts across Search, Performance Max, Shopping and Display

Build campaigns from the ground up: structure, keywords, ad copy, extensions and tracking

Monitor budgets, bids and pacing, and make data-led optimisation calls against clear profit targets

Set up and QA conversion tracking (GA4, Google Tag Manager)

Present performance reports directly to clients, in plain English, and tie the numbers back to their goals

Contribute to SEO and AI search: on-page, technical, content and visibility work

Work alongside our creative and strategy teams to keep campaigns joined up

Stay ahead of platform changes and bring ideas to the table

What we're looking for





Around 2+ years managing Google Ads, ideally agency-side or across multiple accounts

Solid grasp of campaign structure, keyword research, bidding strategies and optimisation

Comfortable in GA4 and conversion tracking; Google Tag Manager a plus

Some SEO experience, or a genuine appetite to develop it

Confident reading data and turning it into decisions and clear reporting

Comfortable presenting to clients and explaining performance in plain English

Organised and self-managing across multiple clients and deadlines

Solid written English and a sharp eye for detail

Full Australian working rights, and able to work from our Brisbane or Melbourne office three to four days a week

Nice to have

Google Ads certification

Experience with Meta, TikTok, YouTube or Microsoft Ads

Familiarity with tools like SEMrush, Ahrefs or Looker Studio

Ecommerce or lead-gen campaign experience

Why WHD

Real ownership of your accounts, with the training and tools to do the job properly

PulseAI, our proprietary performance engine, so your decisions run on clean, trusted data

Measured on outcomes that matter, not vanity metrics

Hybrid working: three to four days in the office

Half-day Fridays: we finish at 12:30pm every week

$70 - 80K + Super

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📌 Digital Marketing Specialist (Paid Search & SEO) (Melbourne)
🏢 WHD
📍 Melbourne