Marketing, Brand & Business Development Manager

Marketing, Brand & Business Development Manager

The Hinterland Collection | Carool, Tweed Shire, NSW

The Hinterland Collection is a local, family-owned group of premium wedding, hospitality and accommodation businesses in the beautiful Tweed region. Our collection includes Summergrove Estate, Potager – A Kitchen Garden, Elysian Hills and Bellingdale Farm. Our separately managed sister business, Tweed Eco Cruises, provides opportunities for collaboration across tourism, partnerships, packages and regional promotion.

We are looking for an experienced and enthusiastic Marketing, Brand & Business Development Manager to drive marketing, partnerships and new business opportunities across our collection. This is a varied, hands-on role for someone who loves great brands, enjoys building relationships, is passionate about our region and wants to genuinely become part of the businesses they represent.

The Role

Working closely with the owners and management team, you will:

Develop and deliver marketing plans and campaigns across our brands

Identify and develop new business and revenue opportunities

Grow corporate retreats, events, group stays and emerging markets

Build relationships with tourism operators, accommodation providers, wedding suppliers, corporate clients and referral partners

Develop packages, partnerships and cross-promotional opportunities

Represent The Hinterland Collection at tourism, wedding, hospitality and local business events

Manage websites, EDMs, databases and digital marketing

Oversee social media strategy across Instagram, Facebook, TikTok and Pinterest

Work with our external content creation company to plan professional photography, film, drone and social content

Manage content calendars,



creative briefs and campaign rollouts

Coordinate The Hinterland Journal, including stories, features and collaborations

Coordinate PR, media, awards and industry opportunities

Work with our venue sales and enquiry teams to generate leads and identify opportunities to grow bookings

Monitor marketing performance, enquiries, conversions and campaign results

Collaborate with Tweed Eco Cruises where opportunities overlap

About You

We're looking for someone who is proactive, creative, commercially minded and passionate about what they do. You'll ideally have 3+ years' experience in marketing, business development or a similar role, with experience in tourism, hospitality, weddings, accommodation or events highly regarded. You'll be a strong communicator and writer, digitally confident, have a great eye for brands and content, and most importantly, enjoy meeting people and building relationships. We want someone who gets involved — understands our businesses, spots opportunities, develops new partnerships and proudly represents The Hinterland Collection throughout the Tweed and wider region.

Why Join Us?

You'll work across an exciting collection of businesses spanning weddings, accommodation, destination dining, events and agritourism, with genuine scope to develop new ideas, partnerships and revenue opportunities. We're a local, family-owned and entrepreneurial business where positive ideas can move quickly. You'll work closely with the decision-makers and have the opportunity to make this role your own. If you're passionate about marketing, business development, hospitality and the Tweed, and love turning ideas and relationships into opportunities, we'd love to hear from you.

Location: Carool, Tweed Shire, NSW

Employment: Full-time

What can I earn as a Business Development Manager

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📌 Marketing, Brand & Business Development Manager (City of Gold Coast)
🏢 The Hinterland Collection
📍 City of Gold Coast