From the bold streets of New York to the runways of London, Steve Madden, Kurt Geiger and Carvela stand for style, individuality and confidence. These brands inspire trendsetters worldwide, bringing edge, glamour and attitude to every step.

This is your chance to be part of a global fashion family and represent some of the most iconic names in shoes.

ABOUT THE ROLE

We're hiring a Digital Marketing Specialist to own paid social strategy for our newly launched Kurt Geiger and Carvela brands in Australia. You'll play a central role in driving the media plan behind these launches, then take ownership of campaign performance as the brands scale. This is a hands-on role for someone who wants real ownership of strategy and results, with a clear path to expand scope across our other brands as the portfolio grows.

KEY RESPONSIBILITIES

- Develop, execute and optimise paid media campaigns across Google Ads and paid social for Kurt Geiger and Carvela.
- Own campaign budgets, bidding strategies and optimisation to hit ROAS, CPA and revenue targets.
- Build and maintain regular reporting and present clear insights to the eCommerce Manager and other stakeholders.
- Partner with internal teams and external agency partners to align paid media activity with the broader brand, buying and commercial strategy.




- Conduct market analysis to identify growth opportunities.
- Collaborate with the creative team to test and iterate on ad creative, copy and landing pages.
- Stay on top of platform updates, industry trends and best practice to keep campaigns competitive.

ABOUT YOU

- Minimum 3 years' experience managing Google Ads and paid social campaigns, ideally gained within a digital marketing or media agency.
- Demonstrated experience managing budgets and delivering against ROAS/CPA targets, ideally in fashion retail or eCommerce.
- Strong working knowledge of Google Ads, Google Merchant Center, Meta Ads Manager and GA4.
- Solid communication and stakeholder management skills, with the confidence to work directly with brand, buying and agency partners.
- Experience launching or scaling paid media for a new brand or market is highly regarded.
- Familiarity with Shopify and Klaviyo is a bonus, not essential.

WHAT WE OFFER

- Genuine ownership of paid media strategy for two exciting international brand launches in the Australian market.
- Competitive salary and generous discounts.
- Direct exposure to senior stakeholders.
- Room to grow the role across a multi-brand portfolio as Kurt Geiger and Carvela scale locally.

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📌 Digital Marketing Specialist (Melbourne)
🏢 Steve Madden
📍 Melbourne