Strategy & GTM Lead - 12-month Maternity Cover

A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

Shape how Are Media takes its brands, audiences and commercial capabilities to market and turn powerful insights into opportunities that drive revenue.

As GTM & Strategy Lead, you'll define the commercial story Are Media tells the market. Leading our Media Strategy team, you'll bring together audience intelligence, insights and product capabilities to create a clear, differentiated go-to-market strategy across our network of iconic brands.

Working at the intersection of strategy, creativity and commercial growth, you'll elevate our client solutions, strengthen our agency relationships and embed a more audience-led, product-first approach across the commercial organisation.

What you'll do

- Shape our go-to-market strategy: Develop Are Media's network-wide commercial narrative, strategic sales frameworks, thought leadership and proactive market opportunities.
- Create standout client solutions: Lead the development of insight-led, cross-platform responses that harness our brands, audiences, data, content and experiences to improve conversion.
- Lead and develop the team: Build a centre of excellence in strategic thinking and storytelling, coaching the Media Strategy team and establishing clear standards and effective workflows.
- Influence commercial growth: Partner with Sales, Editorial, Product and Marketing leaders to bring new capabilities to market,



strengthen agency relationships and uncover scalable revenue opportunities.

About you

We're looking for someone who brings:

- Senior GTM and strategy experience: A proven ability to develop and execute go-to-market strategies, sales narratives or commercial frameworks within a complex, multi-brand organisation.
- Exceptional strategic storytelling: The ability to translate audience data, cultural insights and client challenges into compelling narratives and commercially effective solutions.
- Strong commercial and market judgement: A deep understanding of client and agency needs, with the ability to prioritise opportunities based on revenue potential, scalability and impact.
- Influential people leadership: Experience leading high-performing teams and bringing senior, cross-functional stakeholders together around a clear strategy and shared outcomes.

Experience within media, content, platforms or another audience-led business and a strong understanding of agency planning and strategy is highly desirable.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,cooperative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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📌 Strategy & GTM Lead - 12-month Maternity Cover (New South Wales)
🏢 Are Media
📍 New South Wales