Digital Farming Commercial Business Manager

Netafim is a global leader in precision irrigation and smart agriculture, helping growers improve productivity, water efficiency and sustainability through innovative irrigation and digital farming solutions.

Position Summary

The primary purpose of the Digital Farming Commercial Business Manager is to own the long-term commercial strategy, portfolio lifecycle, market positioning and revenue growth of Netafim digital farming solutions across Australia and New Zealand. The role converts market insight, customer needs and product capability into clear business plans, go-to-market execution, pricing, sales enablement and portfolio decisions. Working closely with Sales, Agronomy, Technical Support, Operations and Marketing, this role drives adoption, margin improvement, customer value and sustainable growth while ensuring the digital farming portfolio remains commercially focused, simple to sell and aligned with Netafim strategic priorities

Key Responsibilities

Commercial Strategy & Planning

- Develop and execute the digital farming commercial strategy for Australia and New Zealand.

- Prepare business plans, revenue forecasts, margin targets and adoption objectives.

- Analyse market trends, customer needs, competitors and channel opportunities.

- Define customer segments, value propositions and commercial offers.

- Monitor portfolio performance and identify growth opportunities.

Portfolio & Product Management

- Manage the commercial lifecycle of digital farming products and services.

- Lead portfolio optimisation, SKU rationalisation and reduction of slow-moving inventory.

- Coordinate pricing, packaging, promotions and market positioning.





- Support new product launches and ensure commercial readiness.

- Provide market feedback to global product teams to influence product development.

Go-to-Market & Sales Enablement

- Develop go-to-market and launch plans for digital farming solutions.

- Support Sales with presentations, business cases, ROI messaging and proposals.

- Develop sales and dealer playbooks, including target customers and solution positioning.

- Support strategic customer discussions and commercial opportunities.

Stakeholder & Business Management

- Manage relationships with suppliers, partners, dealers and strategic customers.

- Work cross-functionally with Sales, Agronomy, Marketing, Finance, Operations and Technical Support.

- Maintain reporting on revenue, margin, adoption, pipeline and portfolio performance.

- Drive continuous improvement and ensure decisions support customer experience and the Netafim brand.

Capabilities & Experience

- Strong commercial, financial and strategic capability, including pricing, forecasting and margin management.

- Experience in commercial management, product management, business development, channel management or digital solutions within agriculture, irrigation, technology or related industries — essential.

- Experience managing product portfolios and go-to-market activities — essential.





- Proven experience developing business plans and driving revenue growth and market adoption — essential.

- Strong stakeholder management and influencing skills in a cross-functional workplace.

- Ability to translate technical and digital solutions into clear customer value propositions.

- Experience in digital farming, agronomy, precision agriculture or agtech — desirable.

- Experience across Australia and New Zealand — desirable.

- Relevant tertiary qualification in Agriculture, Agronomy, Business, Engineering, Marketing or related discipline — desirable.

Key Measures of Success

- Digital farming revenue and gross profit growth.

- Portfolio adoption and successful product launches.

- Improved sales capability and customer value proposition.

- Reduction of slow-moving and end-of-life inventory.

- Effective pricing, positioning and go-to-market execution.

- Strong reporting, stakeholder alignment and customer satisfaction.

We welcome purpose-driven dreamers, doers, and builders, recognizing that it takes difference to make a difference. If you’re ready to bring your skills, talents, and perspective to moving your career, the company, people, and the planet forward, we’d like to hear from you.

We believe that every voice matters; every community deserves respect; and every challenge is an opportunity and united by empathy, we are stronger for our different perspectives. We are dedicated to building a more diverse, inclusive, and equitable workplace that supports the needs of all our employees regardless of their role, location, identity, and background.

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📌 Digital Farming Commercial Business Manager (Melbourne)
🏢 Netafim Australia
📍 Melbourne