About Rip CurlFounded in Torquay in 1969, Rip Curl is The Ultimate Surfing Company, born from a relentless pursuit for waves, adventure, and freedom, called ‘The Search’. Today, The Search continues to inspire all that we do, from the products we make, the events we run, the athletes we support, and the values we strive to uphold. Built by surfers, for surfers, Rip Curl is a global company that has been leading the surf industry for over 50 years. As a certified B Corp, we aim to prioritise people and planet in everything we do.The Search is calling… apply today and become part of The Ultimate Surfing company.About the RoleWe're looking for a passionate and customer-focused Lifecycle & CRM Lead to join our growing Membership & CX team.This is a newly created role and a unique opportunity to help establish and shape the future of CRM, lifecycle marketing and customer engagement at Rip Curl. Working as part of our evolving Membership & CX function, you'll play a key role in building the foundations, processes and programs that drive customer loyalty, retention and long-term growth.Reporting to the Head of Membership & CX, this role is responsible for bringing our customer engagement, loyalty and retention strategies to life through best-in-class CRM and lifecycle marketing programs. You'll lead the planning, delivery and optimisation of customer communications across email, SMS, automated journeys and personalised CRM experiences, helping create meaningful connections with customers at every stage of their journey.Working closely with teams across Membership & CX, Digital Operations, Customer & Data, Global Marketing and regional business units, you'll leverage customer insights and behavioural data to drive engagement, retention, repeat purchase and long-term customer value.This is an exciting opportunity for an experienced CRM professional who thrives in a fast-paced retail environment and enjoys combining strategy, personalisation and data-driven decision making to deliver exceptional customer experiences. You'll have the opportunity to influence how the function evolves, bring new ideas to the table, and help define the future CRM roadmap for a globally recognised brand.About the TeamThe Membership & CX team exists to deepen customer relationships and create experiences that keep our community engaged with the Rip Curl brand for years to come.Working at the intersection of customer insights, loyalty, digital experience and lifecycle marketing, the team focuses on creating connected and personalised customer journeys that drive both engagement and commercial growth. You'll collaborate closely with Digital Operations, Ecommerce, Marketing and Data teams,



helping shape how Rip Curl communicates with customers across global markets.What You’ll Be Responsible ForCRM & Lifecycle Strategy DeliveryBuild and manage the CRM and lifecycle marketing roadmap aligned to Membership & CX prioritiesTranslate customer engagement, loyalty and retention strategies into actionable CRM programsIdentify lifecycle opportunities that improve customer outcomes and commercial performanceCoordinate CRM initiatives across global and regional teamsRepresent CRM requirements within growth, trade and strategic business initiatives CRM PersonalisationLead the delivery and optimisation of personalised customer experiences across CRM channelsTranslate customer segments and behavioural insights into relevant communications and journeysDefine CRM journey, content and decisioning requirementsPartner with creative, data and technology teams to deliver targeted customer experiencesContinuously improve the effectiveness of CRM personalisation initiatives Retention & Performance OptimisationMonitor campaign, journey and lifecycle performance across CRM channelsDrive initiatives that increase engagement, retention, repeat purchase and customer lifetime valueAnalyse results and identify opportunities for optimisationBuild a culture of testing, learning and continuous improvementPartner with Customer & Data teams to uncover customer trends and lifecycle opportunities Lifecycle Program ExecutionLead the execution of email, SMS and automated customer journey programsEnsure CRM campaigns are delivered accurately, on time and against agreed prioritiesMaintain high standards of campaign quality, testing and operational excellenceAlign CRM planning with global marketing and trading calendarsEnsure customer communications adhere to privacy, consent and compliance requirementsIdentify and remove roadblocks to successful delivery Leadership & CollaborationLead, coach and develop the Personalisation teamCreate a high-performance culture built on accountability and continuous improvementEstablish effective ways of working across Membership & CX, Customer & Data, Digital Operations and Marketing teamsFacilitate strong stakeholder relationships and alignment across the businessEnsure customer insights are translated into relevant CRM actions and experiences What You’ll BringExperience in CRM, lifecycle marketing,



customer retention or loyalty programsProven ability to plan and execute customer engagement strategies across multiple channelsStrong understanding of customer journeys, lifecycle marketing and personalisation principlesExperience using customer data and insights to drive marketing performanceHigh level analytical capability and confidence interpreting campaign performanceStrong project management and prioritisation skillsAbility to manage multiple stakeholders and competing prioritiesExcellent communication and collaboration skillsLeadership experience or demonstrated capability to mentor and develop team membersExperience working within retail, ecommerce or customer-centric businesses will be highly regardedExperience with customer segmentation, loyalty programs and personalisation initiatives is advantageousExperience with Klaviyo or similar CRM platforms is desirableRelevant qualification in Marketing, Business, Commerce or a related disciplineWhy Join UsAt Rip Curl, we're driven by The Search; a passion for adventure, innovation and creating exceptional experiences for our customers.You'll be part of a team that:Is redefining customer engagement and loyalty across a global brandValues collaboration, innovation and continuous improvementInvests in customer experience, personalisation and digital growthEncourages development and career progressionMakes a positive impact as a certified B CorpThis is an opportunity to influence how Rip Curl connects with millions of customers while helping shape the future of our membership and customer experience strategy.Ready to get started?If you're into great people, valuable vibes, and creating commercially relevant apparel inspired by trends, fit and functionality, we'd love to hear from you.Apply now and join us at Rip Curl — your next Search starts here.Diversity, Inclusion & Belonging at KMD BrandsAt KMD Brands, we believe that diversity makes us stronger. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves. We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability. We know that when our team reflects the communities we serve, we create better outcomes for everyone. We proudly acknowledge and pay respect to Tangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa Current Zealand, Australia and the United States. Their enduring connection to land, waters, and culture continues to inspire and guide us.

📌 Rip Curl Lifecycle & CRM Lead (Jan Juc)
🏢 Kmd Brands
📍 Jan Juc