Store Manager – AFL Store Westfield West Lakes

Lead. Inspire. Deliver. Be part of the AFL Store team.

Are you an experienced retail leader with a passion for AFL, customer experience and achieving results?

The AFL Store at Westfield West Lakes Shopping Centre is looking for an enthusiastic and commercially minded Store Manager to lead our team, drive sales and deliver an exceptional experience for every AFL fan who walks through our doors.

About the Role

As Store Manager, you will take ownership of the day-to-day operation and performance of the store. You’ll lead from the front, inspire your team and create a high-energy retail environment where great customer service and solid commercial results go hand in hand.

Reporting to the Area Manager, you will be responsible for achieving sales targets, managing a small team of Retail Assistants and ensuring the store consistently meets AFL Store standards across sales, customer service, merchandising, stock management and operations.

Key Responsibilities

- Drive the achievement of weekly and monthly sales targets and KPIs

- Lead, coach and motivate a team to deliver outstanding customer service and sales results

- Create a positive, energetic and customer-focused store culture

- Prepare and manage staff rosters to achieve operational and wage-cost efficiencies

- Maintain exceptional visual merchandising and store presentation standards

- Proactively manage stock levels, replenishment and inventory

- Identify opportunities to increase sales and minimise stock loss

- Manage cash handling, banking and general store administration

- Prepare and communicate weekly sales and performance reports





- Monitor store expenses and wage costs

- Liaise regularly with Area Management and Head Office stakeholders

- Ensure all Company policies, procedures and standards are followed

- Maintain a safe, compliant and positive workplace in line with WHS requirements

About You

You are a confident and motivated retail leader who enjoys being hands-on and leading a team to achieve great results.

You will ideally have:

- 2+ years' experience in retail management

- A proven ability to achieve and exceed sales targets and KPIs

- Strong leadership, coaching and people management skills

- Excellent customer service and communication skills

- A sound understanding of retail operations and commercial performance

- Experience with rostering, wage management and store administration

- Knowledge of inventory management and stock control fundamentals

- Strong organisational and time-management skills

- Experience working with retail systems; Apparel 21 knowledge is highly regarded

- A genuine passion for AFL and sport is advantageous

The Roster

· This is a Tuesday to Saturday roster, with availability to work public holidays when required.

Why Join the AFL Store?

· This is an exciting opportunity to join a growing retail business and represent one of Australia's most iconic sporting brands.

· If you're passionate about people, retail and AFL, and you're ready to take ownership of a store and make a real impact, we'd love to hear from you.

Apply now and join the AFL Store team!

Please note: Due to the volume of applications received, only shortlisted candidates will be contacted.

📌 Retail Store Manager (Adelaide)
🏢 The AFL Store
📍 Adelaide