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Marketing Specialist

Willow Bridge Estate Henty WA 6236

Permanent Full time

Base pay

$80,000 - $85,000

Match score

Key points we found

Develop and implement marketing strategies for wine brands.Manage and grow e-commerce presence across various platforms.Coordinate marketing activities for events and promotions.

About Us

Willow Bridge Estate is a family-owned winery located in the Ferguson Valley, within Western Australia’s Geographe Wine Region. Since establishing the vineyard in 1996, we have built a strong reputation for producing premium wines that reflect the character of our estate and the surrounding region.

Our wines are promoted and sold through a combination of cellar door experiences, online sales, wine club membership, winery events, distributors and selected international markets. As the business continues to strengthen its brand presence and expand customer engagement, we are seeking a Marketing Specialist to support the next stage of our growth.

The role

Working closely with management and the wider winery team, the Marketing Specialist will plan, coordinate and deliver marketing activities across digital, direct-to-consumer, retail, trade and event channels.

The role will support the promotion of the Willow Bridge Estate and Dragonfly wine ranges, with a focus on brand awareness, customer acquisition, wine club growth and campaign performance. You will also work with external designers, agencies, distributors and event partners to ensure marketing activities are delivered consistently and effectively across all channels.

Key Responsibilities

Develop and implement marketing strategies for the Willow Bridge Estate and Dragonfly wine ranges Conduct market research and monitor customer trends, competitors and market opportunities Plan campaigns for wine releases, seasonal promotions, events and key sales periods Manage marketing activities across the website, online store, email, social media and digital advertising Manage and grow our e-commerce presence across platforms (e.g., Shopify, Amazon, WeChat Mini Programs) Create accounts and localising content across WeChat, Xiaohongshu (RED), Douyin, TikTok, and manage our existing Facebook and Instagram accounts Create promotional content,



newsletters, product communications and campaign materials Support wine club membership growth, customer engagement and retention activities Coordinate marketing for cellar door promotions, tastings, winery events and regional tourism activities Liaise with distributors, designers, photographers, agencies and other external partners Monitor campaign performance and prepare marketing reports and recommendations

About You

Tertiary qualification in Marketing, Business, e-commerce or a highly related field Relevant experience in marketing, digital marketing or brand management Strong written communication and content development skills Experience managing social media, email and digital marketing campaigns Solid analytical skills Ability to manage multiple projects and work within a small collaborative team

What We Offer

A full-time role with an established family-owned Western Australian winery The opportunity to work across wine brands, cellar door, wine club, events and digital channels A collaborative team environment in the reputable Geographe Wine Region

Apply now

If you are a creative, organised and results-driven professional with a passion for marketing communications, we would love to hear from you. Please submit your application, including your CV and a cover letter via Seek outlining your relevant experience and why you are interested in joining the Willow Bridge Estate team. Applications close 12th of September 2026. Only shortlisted applicants will be contacted.

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Skills

Analytical skills

Campaign management

Content Creation

Content Development

Content localisation





Customer engagement

Customer Retention

e-commerce platforms

Market research

Marketing strategy

Project coordination

Social media management

Teamwork

More details

Expiring date

12 Sep 2026

Date posted

13 Aug 2026

Category

Marketing & Advertising

Occupation

Marketing Communications

Contract type

Permanent

Work type

Full time

Job mode

Onsite / Standard business hours

Industry

Accommodation and Food Services

Sector

Privately held company

Desired education level

Bachelor's degree

Company size

11 to 50

Willow Bridge Estate

11 to 50

Company size

1 Job vacancies

Pay insights

Market average based on all Marketing Communications jobs in South Western WA

Base pay range

$80k - $85k

Market average

$93k

$74k - $83k

3 jobs

$83k - $92k

0 jobs

$92k - $101k

7 jobs

$93k

Market average

$74k

$101k

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[ 290, 284, 287, 295, 283, 293 ]

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What We Offer

A full-time role with an established family-owned Western Australian winery The opportunity to work across wine brands, cellar door, wine club, events and digital channels A collaborative team environment in the reputable Geographe Wine Region

Apply now

If you are a creative, organised and results-driven professional with a passion for marketing communications, we would love to hear from you. Please submit your application, including your CV and a cover letter via Seek outlining your relevant experience and why you are interested in joining the Willow Bridge Estate team. Applications close 12th of September 2026. Only shortlisted applicants will be contacted.

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