Job Description

The Opportunity

ServiceNow is transforming how enterprises orchestrate their business. Partners are central to this mission—they activate demand, deliver solutions, and extend our platform. As Senior Partner Marketing Manager for APAC, you'll own the strategy and execution of partner-led go-to-market across the region, leading a transformation in how we activate, enable, and scale partner channels.

This is a strategic role reporting directly to the Director of APAC Partner Marketing. You'll drive partner demand generation, manage our Marketing Development Funds (MDF) program at scale, and design the partner experience & events strategy & playbooks that fuel pipeline growth across APAC. You'll work with C&I; partners, managed service providers, resellers, hyperscalers, and technology partners—each with distinct GTM requirements and commercial models.

What You'll Own

Partner-Led Demand Engine

Design and execute partner-led demand generation strategy for APAC. This includes demand gen campaign architecture, partner co-marketing playbooks, lead distribution, and sales-to-partner handoff processes. You'll own targets for partner-influenced pipeline and direct metrics for partner activation, lead generation, and deal registration and will be an influential member of the APAC Partner-Led business Leadership team.





Regional Partner Experience & Events Strategy and Execution

Owns APAC-wide partner experience and events strategy, AI Summits, World Forum partner sessions, and the regional Partner Summits. Driving demand generation campaigns, sponsor management, and partner engagement programs that build advocacy and pipeline across the region.

Marketing Development Funds (MDF) Program

Manage the APAC MDF budget as a strategic lever for partner activation. You'll enable the APAC partner marketing managers and work with the Global MDF program team to drive partner participation, approve and audit co-marketing campaigns, and measure ROI against partner pipeline contribution. Strong partners will see MDF as an investment vehicle for growth, not a compliance requirement.

We're investing heavily in partner channels as the primary engine for customer acquisition and success. Partner-led demand is growing 139% year-over-year, and APAC is our highest-growth region. You'll have real budget, real responsibility, and a platform to shape how ServiceNow scales through partners globally.

We value operators who think clearly, move fast, and lead with data. You'll work with a talented partner marketing team, influential stakeholders, and partners who are responsible about their ServiceNow practice.

📌 Senior Partner Marketing Manager (Sydney)
🏢 Servicenow
📍 Sydney