Own COREtec's brand and awareness across ANZ, with a solid emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
Build B2B campaigns that reach our customers and the trade directly.
Source and use audience data to power and sharpen those campaigns.
Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.
Requirements
Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google).
Ability to create and adapt engaging content, brief agencies, manage creative production,



and maintain brand consistency across all touchpoints.
Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.
Core Competencies
Demonstrates expertise in managing brand awareness and marketing campaigns across social media platforms, with a strong focus on content creation and audience engagement.
Proficient in project management and collaboration with creative agencies to ensure timely execution of marketing strategies.
Highest-signal resume keywords
Social Media Management
Content Creation
B2B Campaign Development
Adobe Creative Suite
Digital Advertising
ATS Optimization Keywords
Hard Skills
Social Media Marketing
Email Marketing
Paid Digital Advertising
Campaign Analysis
Project Management
Soft Skills
Excellent Written Communication
Excellent Verbal Communication
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
Building Products
Flooring
Interiors
Homewares
Retail
Tools & Technologies
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Meta Ads
Google Ads
#J-*****-Ljbffr

📌 Digital & Brand Marketing Strategist (Melbourne)
🏢 Jobtailor
📍 Melbourne