Build and manage LawY's events calendar, including conferences, sponsorships, roundtables, webinars and sales-led activations.
Own the end-to-end delivery of every event, from initial planning through to post-event follow-up.
Identify and evaluate new event opportunities based on audience fit, strategic value and expected ROI.
Manage budgets, venues, suppliers, registrations, travel, technology, collateral, and event logistics.
Be hands-on at events, including setup, speaker briefings, attendee engagement, troubleshooting, and pack-down.
Coordinate speakers, presentations, briefing documents, run sheets, and event communications.
Work closely with Marketing and Sales on invitations, promotion, meeting generation, lead follow-up, and nurture.
Coordinate event materials, including decks, brochures, one-pagers, landing pages, emails, signage, and social assets.
Build strong relationships with legal associations, industry bodies, event organisers and sponsorship providers.
Represent LawY confidently and professionally at events across Australia, including presenting, facilitating discussions and MCing webinars as needed.
Monitor competitor activity, audience feedback and emerging opportunities in the legal technology market.
Track registrations, attendance, engagement, leads, meetings, pipeline influence, and ROI in HubSpot.
Report on what is working, what is not, and where LawY should invest next.
Requirements
5+ years' experience in events, field marketing,



campaign marketing or a related B2B role.
Proven experience personally delivering conferences, sponsorships, roundtables and webinars.
Solid project management skills, with the ability to manage multiple events and priorities at once.
Confident working with Sales, Marketing, suppliers, speakers and external partners.
A commercial mindset and an understanding of how events support brand growth, pipeline and revenue.
Experience with HubSpot or a similar CRM.
Experience in SaaS, legal technology, AI or professional services would be highly regarded.
Based in Sydney, with the flexibility to travel interstate regularly.
Core Competencies
Demonstrates expertise in event management, including planning, execution, and post-event analysis, with a strong focus on ROI and audience engagement.
Proficient in collaborating with marketing and sales teams to enhance brand visibility and pipeline growth.
Highest-signal resume keywords
Event Management
Project Management
HubSpot CRM
B2B Marketing
SaaS Experience
ATS Optimization Keywords
Hard Skills
Event Planning
Budget Management
Logistics Coordination
Speaker Coordination
Audience Engagement
Soft Skills
Relationship Building
Communication
Problem Solving
Collaboration
Adaptability
Industry Keywords
Legal Technology
SaaS
Professional Services
B2B Events
Marketing Campaigns
Tools & Technologies
HubSpot
Event Technology
CRM Software
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📌 B Events Marketing Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales