Your new company
Join a well-established Australian retail brand with a strong e-commerce presence and a loyal customer base across multiple international markets.
With a customer-first mindset and a fast-paced digital environment, this business continues to invest in digital marketing, CRM and customer growth initiatives.
Contract & Location
6-8 month contract with potential to go permanentStart date ASAP Full-time office-based role in Alexandria Structured handover and onboarding periodCollaborative team setting with exposure to international markets.
Your current role
This is a 6-8 month contract opportunity for an experienced Digital Marketing Specialist or Manager to lead customer acquisition, retention and engagement strategies across paid media, CRM, email, SMS and affiliate marketing channels.
You'll partner with agencies, internal stakeholders and e-commerce teams to drive performance across multiple markets, with approximately a ***** split between CRM and broader digital marketing activity.
Key responsibilities
Leading CRM, email and SMS marketing campaigns and customer lifecycle strategies
Managing paid media agency relationships across search, social and performance channels
Driving customer segmentation,



automation and retention initiatives
Analysing campaign performance and customer insights to identify growth opportunities
Collaborating with ecommerce, content and creative teams to deliver digital campaigns
Supporting affiliate marketing strategy and optimisation
Reporting on key digital marketing and customer growth metrics
What you need to succeed
Experience in digital marketing, CRM, ecommerce marketing or performance marketing roles
Strong hands-on experience across email marketing, SMS, customer lifecycle marketing and CRM strategy
Knowledge of digital acquisition channels including paid search and paid social
Experience using Google Analytics 4 (GA4)
Exposure to platforms such as Listrak, Attentive, Klaviyo, Salesforce Marketing Cloud or similar CRM platforms
Strong analytical skills with the ability to translate data into commercial recommendations
Experience managing agencies and multiple stakeholder groups
Retail, ecommerce, fashion or consumer brand experience will be highly regarded
Exposure to AI tools such as Claude is advantageous
#J-*****-Ljbffr

📌 Digital Marketing Manager (New South Wales)
🏢 Rashi Joshi
📍 New South Wales