Own SPC's entire social presence. Drive growth, engagement, and conversions through consistent, high-quality content and fast communication. This is a hands-on, execution-focused role.
Key Responsibilities
1.Community Management
Respond to all DMs, comments, and enquiries daily
Maintain fast response times and clear communication
Implement automated responses for FAQs
2.Growth Targets (KPIs)
Grow Instagram to 5,000 followers
Grow Facebook to 1,000 followers
Grow TikTok to 1,000 followers
3.Content Creation & Posting
Daily stories and consistent feed presence
3-5 posts per week minimum (includes a, b, c, d, e below)
Regular reels and short-form video content
a. Tournament Content
Promote upcoming tournaments
Share photo dumps (Mark Elbourne takes photos and shares with SPC)
Publish results and standings
b. Training Content
Minimum 1 training video per week (technique, gameplay, drills)
c. Venue Content
Showcase facilities and atmosphere
d. Program Promotion
Promote social play sessions and session availability (number of available spots left for each session)
Promote DUPR sessions and session availability (number of available spots left for each session)
Promote junior programs and school clinics
e. Commercial / Value Content
Membership benefits and value
Ball machine promotion
Free weekend social play sessions and offers




General SPC value messaging
4.Platform Expansion
Launch and manage TikTok account
Explore additional platforms
Set up and grow WhatsApp Community Group
5.Brand Presence
Ensure SPC is consistently visible in feeds
Reshare user-generated content
Engage with community via comments
Identify and engage with brands and creators
Organise cross-promotional visits
Collaborate on content to expand reach with other brands
7.Linktree & Conversion Management
Manage and regularly update Linktree
Ensure all links are accurate and working
Align Linktree with campaigns and posts
Track and improve click-through performance
KPIs & Performance Metrics
Follower growth targets
Engagement rate (5-10%)
Content consistency
Response times
Event and program conversions via social
Skills & Requirements
Strong understanding of Instagram, TikTok, and Facebook
Ability to film, edit, and post content quickly
Comfortable capturing live content in office
Basic video editing skills (CapCut, Canva, etc.)
Proactive and accountable
Success in This Role Looks Like
SPC consistently visible across social platforms
Faster event fill rates driven by social
Strong engagement from the community
Clear growth across all platforms
Content driving real bookings, not just likes
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📌 Dual Role Social Media & Content Manager + Front Desk (Melbourne)
🏢 State Pickleball Centre
📍 Melbourne