Always Human
is on the hunt for an experienced and ambitious
Senior Social Media Account Manager
to join our growing team in Sydney.
Who We Are
Always Human is a sports and culture-led marketing agency, built to connect brands and talent through storytelling, influence and meaningful partnerships.
We work with a host of leading brands and organisations, including the likes of
Oakley, Weet-Bix, YoPRO, Activia, Prime Video
and
Sydney Marathon
. Our Talent division represents a growing roster of Australia's most marketable athletes and creators, including global football star and Matilda
Mary Fowler
, three-time Olympic gold medallist
Jessica Fox
, cricket icon
Ellyse Perry
, swimming sensation
Kaylee McKeown
, Olympic gold medallist and world champion pole vaulter
Nina Kennedy
, rising AFL star and two-time Norm Smith medallist
Will Ashcroft
, former Wallaby and rugby cult hero
Nick 'Honey Badger' Cummins
, and hit sports podcast
Hello Sport
.
The Role
You will lead one of our most high-profile clients - a leading FMCG brand with partnerships across major sports assets including the AFL, the Sydney Marathon and the Australian Open.
As Senior Social Media Account Manager, you set the example for work ethic, quality of work, and behaviour - both with clients and within the agency.
Role & Responsibilities:
Own the day-to-day and strategic relationship for a major FMCG client with a live, multi-asset sport partnership portfolio (AFL, Sydney Marathon, Australian Open)
Act as the senior point of authority with the client — building the process rigour to manage reverse briefs and hold the line on scope, protecting the integrity of the work and the team
Lead influencer,



creator and social strategy end-to-end — from platform and talent selection through to content, execution and reporting
Build and manage robust process across a fast-moving, high-volume account — content calendars, approvals, sign-off chains and workback schedules that hold up under client pressure
Lead integrated campaigns and activations that bring the sport partnerships to life across social, influencer and content (primary), and PR and experiential (secondary)
Manage and mentor a team of Account Managers and Coordinators, setting the standard for client management and delivery
Collaborate with other functions, including our Insights & Research and Strategy teams
Oversee content shoots and creator programs, balancing creative excellence with commercial and logistical discipline
Work closely with our Talent & Partnerships division to activate athletes, moments and sponsorship rights across the client's sport assets
Track performance, surface insight and present with authority — to the client and internally
Stay ahead of platform and culture trends, especially in the Australian sport and social landscape
What You'll Bring
You will have a proven track record in leading the successful execution and management of social programs and campaigns for major brands, inclusive of strategy, channel management,



influencer and advocacy, content production, paid amplification and reporting.
Experience leading a social or influencer account at a social/influencer agency for a major, high-profile brand
Experience driving fast-moving, high-tempo accounts
You'll also bring:
A strong handle on the latest social media trends and best practice
Sharp analytical skills and a detail-oriented approach
Exceptional written and verbal communication skills
A high level of organisation, creativity, and an eye for what makes great social content
A genuine enthusiasm for the worlds our clients play in — sport, culture, fitness and nutrition — and an instinct for how audiences engage with them
Who thrives at Always Human
You have a growth mindset and back yourself to make decisions
You're comfortable moving fast, learning fast, and occasionally getting it wrong
You care deeply about culture, people and quality — not just outputs
You take ownership and don't wait to be told what to do
You genuinely love sport, entertainment and culture (non-negotiable)
You're a culture vulture with a finger on the pulse of trends and community conversation
We empower our team to lead, experiment and grow — with trust, accountability and support.
Growth at Always Human
We're serious about career progression and always look internally first when promoting. This role carries genuine seniority from day one, with a transparent pathway to broader responsibility as the agency scales.
Life at Always Human:
A supportive, inclusive atmosphere and a team that values your contributions
Training and development support
#J-*****-Ljbffr

📌 Senior Social Media Account Manager | Sports + Culture (Sydney)
🏢 Always Human
📍 Sydney