Anker Innovations is a global consumer electronics leader, and ANZ is one of our highest-priority strategic regions.
With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, we're driving aggressive multi-category expansion across Australia and New Zealand's largest retail channels — JB Hi-Fi, Harvey Norman, Bunnings, The Positive Guys.About EufyEufy is Anker's smart home brand — and ANZ's fastest-growing product line.
Our portfolio spans smart security cameras, robot vacuums, baby monitors, and connected home devices.
Eufy is the growth engine of our ANZ business, and we're building the team to match.About This RoleWe're hiring a GTM Manager to own the end-to-end go-to-market strategy for the Eufy product line across Australia and New Zealand.
You'll sit at the intersection of Shenzhen's product engine and ANZ's market execution — deciding what products launch, at what price, through which channels, and on what timeline.This is not a coordination role.
You own the category P&L; and make the calls that directly impact Eufy's revenue in ANZ.What You'll DoOwn the full Go-to-Market strategy for Eufy across ANZ — smart home security, robot vacuums, and baby techDevelop end-to-end product launch plans: market research, channel strategy, pricing, and cross-channel executionAnalyze market and sales data to track category performance and optimize product-market fitPartner with Shenzhen product and R&D; teams to translate ANZ consumer insights into product roadmap and feature prioritizationCollaborate with KAM, marketing,



and retail teams to ensure channel readiness and promotional executionTrack the competitive landscape — Ring, Arlo, Swann, Dyson, iRobot, CuboAi, Nanit — and build differentiation strategiesOwn Eufy category P&L;: pricing, promotion, channel mix, and margin managementDrive sales forecasting accuracy and inventory planning with supply chain and sales teamsWhat We're Looking For5+ years of GTM, product marketing, or category management experience — consumer electronics, smart home, or IoT preferredProven track record of launching new products in the Australian and/or New Zealand marketStrong data analysis and P&L; management capabilityExperience working across China + ANZ teams — comfortable in a cross-timezone environmentChinese + English bilingual required (both are working languages)Familiarity with Australian retail (JB Hi-Fi, Harvey Norman, Bunnings) is a strong plusSmart home / security / robotics / consumer IoT experience is a plusValid work authorization in Australia or eligibility for intra-company transferWhy Join Anker in ANZ?
Category ownership: You own the Eufy P&L; end-to-end — not just executing someone else's planHigh-growth engine: Eufy is ANZ's fastest-growing category with 4 KAMs pushing retail expansion in parallelGlobal product, local impact: Bridge Shenzhen's product innovation with Australia's sophisticated consumer marketCareer trajectory: Prove GTM excellence in ANZ and unlock regional and global category leadership opportunities
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📌 Product Manager (Melbourne)
🏢 Anker Innovations
📍 Melbourne