The Marketing Specialist is a Hands-on execution role responsible for delivering marketing activity across digital channels, campaigns, events and customer communications for the Caudex Hospitality Portfolio.
Working closely with Product, this role keeps the marketing engine running - producing content, managing channels, coordinating campaigns and ensuring the business shows up consistently and effectively across all touch points.
With and end goal to drive leads.
The role requires someone who takes initiative, manages their own workload and gets things done without needing day-to-day direction.Key ResponsibilitiesLead Generation & Demand GenerationExecute lead generation campaigns across paid, organic, and partner channelsManage SEO, SEM, AEO and paid media activity; monitor performance and optimise regularlyOversee marketing automation workflows and CRM integration to nurture prospects and support pipeline growthCoordinate with sales to ensure marketing activity aligns with revenue targets and lead handover is cleanDigital Marketing & CampaignsPlan and execute multi-channel marketing campaigns with clear objectives and measurable outcomesManage social media channels; develop and maintain a content calendar that drives engagement and brand awarenessWrite and publish blog content, email campaigns, and other digital assetsOwn website content management; ensure pages are current, accurate, and optimised for conversionManage review and rating platforms; coordinate review generation and respond as appropriateCustomer & Retention MarketingDevelop and execute comms to the existing customer base supporting upsell, cross-sell, and retention goalsCoordinate referral and advocacy programs; source and publish customer case studiesMaintain CRM data quality and segmentation to support targeted campaign activityEvents & ConferencesCoordinate end-to-end logistics for trade shows and industry eventsProduce all event collateral and materials in line with brand guidelinesManage pre and post-event communications and follow-up campaignsBrand,



Content & CommunicationsEnsure all marketing output adheres to brand guidelines and maintains a consistent tone of voiceManage the central asset library; keep materials current and accessibleCoordinate with external agencies and suppliers; manage briefs and deliveryOwn internal communications including staff newsletters and company announcementsSupport partner and co-marketing activity with integration partnersContribute to PR and earned media activity including award submissionsKey Performance IndicatorsLead volume and quality (MQLs and SQLs)Cost per lead and campaign ROIWebsite traffic and conversion rateEmail open and click-through ratesSocial media engagement and reachCustomer retention rate from marketing-driven initiativesEvent delivery — on time, on budget, on brandRequirements3 to 5 years of marketing experience in a B2B software or SaaS environmentHands-on experience across digital marketing channels including paid media, SEO, SEM, email, and socialProficiency with CRM and marketing automation tools; HubSpot experience preferredStrong written communication skills; able to produce clear, compelling content for different audiences and channelsExperience coordinating events and trade shows end-to-endComfortable working with data and analytics to track performance and improve campaign outcomesAble to manage multiple workstreams simultaneously and deliver to deadlines without close supervisionExperience working cross-functionally with sales, product, and customer success teamsKey AttributesExecutional and self-directed: takes ownership of tasks, manages their own priorities, and delivers without being chasedCurious and commercially aware: understands how marketing activity connects to pipeline and revenueDetail-oriented: produces accurate, on-brand work consistentlyCollaborative: works well with sales, product, and external partners without needing formal authorityAdaptable: comfortable in a rapid-moving environment where priorities shift and no two weeks look the sameEnthusiastic about AI tools and how they can accelerate marketing workflows and output
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📌 Marketing Specialist (Melbourne)
🏢 Teamified
📍 Melbourne