Senior Media Advisor

- Join V/Line's high-performing media team
- Manage media issues and proactive storytelling
- Work on high-profile and rapid-moving matters

V/Line’s purpose is to connect Victorians through safe, reliable, and accessible transport. We believe in giving all Victorians opportunities through travel and transport – connecting them to jobs, education, family and friends, services, tourism and trade.

V/Line is experiencing significant growth and we’re delivering more services, more trains, cheaper fares, and huge projects. With more than 3,700 weekly train and coach services, an expansive freight network and unprecedented rail investment, millions of Victorians depend on us to deliver. You could be one of our 3,100 committed team members who are up to the challenge.

About the role

This is an exciting opportunity to join V/Line's media team and play a key role in protecting and enhancing the organisation's reputation. As a Senior Media Adviser, you'll develop media materials, respond to enquiries, identify proactive story opportunities and provide trusted advice on emerging issues and risks. You'll work at the heart of the organisation, helping communicate important information to passengers, communities and stakeholders across Victoria.

This role is ideal for someone who thrives in a fast-paced environment and enjoys balancing reactive media management with proactive storytelling. Working closely with senior leaders and stakeholders, you'll prepare media responses, media releases, briefings and communication plans, while identifying opportunities to showcase the important role V/Line plays in connecting Victorian communities.

Whether you're an experienced media adviser, communications professional or journalist looking to transition into communications role,



this position offers the opportunity to work on high-profile issues, develop strategic media skills and contribute to one of Victoria's most recognised public organisations.

About You

You're a strong communicator with media, communications, journalism or public relations experience. You can turn complex information into clear messages, remain calm under pressure and confidently manage competing priorities in a fast-moving environment. You enjoy identifying media opportunities, providing trusted advice and building strong stakeholder relationships.

Your background includes:

- Experience responding to media enquiries and managing issues, particularly in a time-sensitive setting
- Strong and sound judgement when dealing with sensitive or high-profile matters.
- Experience preparing media releases, statements, briefings or other media materials.
- Excellent writing skills, including attention to detail.
- Proven experience in working with multiple internal and external stakeholders and providing advice n a calm and professional manner
- The ability to work under pressure and meet tight deadlines.
- Media, journalism, communications or public relations experience.
- Experience working in government, a ministerial office, or another highly regulated environment.

If your skills or experience don’t exactly match our listed requirements, we still encourage you to apply. We value diverse perspectives and believe in the potential for growth and development.

Why V/Line

In addition to free myki travel,



we offer:

- Community impact – Make a genuine difference. Work in a role that connects Victorians, every day.
- Huge potential – We’re transforming, and you can too. Be a change maker, recognised for your contribution and creativity.
- Dynamic environment – V/Line operates in a constantly changing industry. Join a fast-paced and exciting organisation.
- Collaborative team – You’ll be part of a broader supportive team. Surround yourself with talented, passionate peers.
- Flexible working – We support flexible working. Work in a way that supports you to thrive in your role.

We are committed to ensuring a comfortable and accessible recruitment experience. If you need any adjustments or have specific accessibility requirements at any stage of the process, please contact our Talent team at [email protected] or 1800 800 007 for confidential support.

As an equal opportunity employer, V/Line is committed to creating a diverse, inclusive and respectful workplace and network that reflects the communities we serve. We accept and value the contributions of all our employees regardless of gender, ethnicity, sexual orientation, religion, age or disability. We are also proud to be endorsed by Work 180 as a great place for women to work, second year in a row.

We proudly acknowledge First Peoples of Victoria. We acknowledge their ongoing strength in practicing the world’s oldest living culture. We acknowledge the Traditional Owners’ lands, waters, and skies on which we live and pay respects to their Elders past and present.

At V/Line, safety is our priority. Successful applicants will undergo relevant pre-employment and medical checks to meet our safe working standards.

Applications close: Friday 28th August

📌 Senior Media Advisor (Melbourne)
🏢 V/Line
📍 Melbourne