Social Media Advisor

- Lead and deliver V/Line’s social media strategy
- Create engaging content across multiple digital channels
- Influence reputation through strategic digital communications

V/Line’s purpose is to connect Victorians through safe, reliable, and accessible transport. We believe in giving all Victorians opportunities through travel and transport – connecting them to jobs, education, family and friends, services, tourism and trade.

V/Line is experiencing significant growth and we’re delivering more services, more trains, cheaper fares, and huge projects. With more than 3,700 weekly train and coach services, an expansive freight network and unprecedented rail investment, millions of Victorians depend on us to deliver. You could be one of our 3,100 committed team members who are up to the challenge.

About the role

This is a rare opportunity to step into a highly strategic social media role where you'll do far more than manage day-to-day content. Working within the Communications and Customer Experience team, you'll lead and drive V/Line's social media strategy, helping shape how one of Victoria's most recognised public organisations engages with passengers, communities and stakeholders across digital channels.

We're looking for someone who can pick up an existing strategy, critically assess opportunities, provide expert advice, and drive meaningful outcomes. You'll partner closely with internal stakeholders, analyse performance data, identify emerging trends and recommend the most effective channels and approaches to strengthen engagement, reputation and community sentiment. This is a role for someone who enjoys combining strategic thinking with hands-on delivery.

You'll also create compelling content that tells the stories of V/Line and its people. Whether it's developing social campaigns, producing engaging social content, capturing video and photography,



or identifying opportunities to showcase achievements across the network, you'll play a key role in building V/Line's digital presence and reputation.

About You

You're a strategic digital communications professional with a proven ability to develop and deliver social media strategies that achieve measurable outcomes. You enjoy balancing strategic thinking with hands-on content creation and are confident providing advice to stakeholders at all levels. You understand how audiences engage online, know how to use data to inform decisions, and have a passion for creating content that connects with communities and builds trust.

Your background includes:

- Experience developing and executing social media or digital engagement strategies.
- Strong knowledge of social platform trends, algorithms and best-practice content formats.
- Experience managing online communities, moderation and social listening activities.
- Advanced content creation skills across written, video, photography and visual channels.
- Strong analytical capability, using metrics and insights to optimise performance.
- Excellent stakeholder engagement skills and the ability to provide trusted strategic advice.
- Experience working in government, a ministerial office, or another highly regulated environment.

If your skills or experience don’t exactly match our listed requirements, we still encourage you to apply. We value diverse perspectives and believe in the potential for growth and development.





Why V/Line

In addition to free myki travel, we offer:

- Community impact – Make a genuine difference. Work in a role that connects Victorians, every day.
- Huge potential – We’re transforming, and you can too. Be a change maker, recognised for your contribution and creativity.
- Agile environment – V/Line operates in a constantly changing industry. Join a fast-paced and exciting organisation.
- Collaborative team – You’ll be part of a broader supportive team. Surround yourself with talented, passionate peers.
- Flexible working – We support flexible working. Work in a way that supports you to thrive in your role.

We are committed to ensuring a comfortable and accessible recruitment experience. If you need any adjustments or have specific accessibility requirements at any stage of the process, please contact our Talent team at [email protected] or 1800 800 007 for confidential support.

As an equal opportunity employer, V/Line is committed to creating a diverse, inclusive and respectful workplace and network that reflects the communities we serve. We accept and value the contributions of all our employees regardless of gender, ethnicity, sexual orientation, religion, age or disability. We are also proud to be endorsed by Work 180 as a great place for women to work, second year in a row.

We proudly acknowledge First Peoples of Victoria. We acknowledge their ongoing strength in practicing the world’s oldest living culture. We acknowledge the Traditional Owners’ lands, waters, and skies on which we live and pay respects to their Elders past and present.

At V/Line, safety is our priority. Successful applicants will undergo relevant pre-employment and medical checks to meet our safe working standards.

Applications close: Thursday 27th August

📌 Social Media Advisor (Melbourne)
🏢 V/Line
📍 Melbourne