We're a B2B SaaS growth marketing agency based in Australia managing growth across a fast-paced portfolio of clients.

This role is built around AI leverage. You'll direct AI agents and AI tools that handle much of the execution - the research, builds, audits, drafts, and reporting that would traditionally take two people. Your job is direction, quality, and judgment: setting the strategy, QA-ing everything before it ships, and communicating proactively with the team and clients. The AI does the volume. You make it excellent.

This is a client-facing role. You'll own the client relationship - not just the internal delivery. You'll be on client calls, presenting performance and strategy, and handling day-to-day client communication for paid and organic.

This is a full time role with a strong long-term outlook for the right person. You'll be working across SaaS clients who each have their own channels, sites, goals, and measurement setups.

WHAT YOU'LL OWN

Paid media
Multi-platform campaign management across Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, Capterra, YouTube Ads, and Reddit Ads - builds, structure, targeting, copy, bidding, and budget allocation

Weekly optimisation cycles - bid adjustments, audience refinement, creative rotation, negative keyword hygiene, and landing page QA

Landing page management - A/B tests, variant publishing, and form tracking
Organic and GEO

End-to-end SEO across the portfolio - technical audits, site architecture, on-page optimisation, and internal linking

Keyword and topic research tied to buying intent and pipeline - not just search volume

Content briefs and on-page recommendations, working closely with our content team

GEO strategy and execution - improving how clients show up across ChatGPT, Claude, Copilot, Gemini, Perplexity, and Google AI Overviews

Making client sites AI-readable - structured data, schema, and content formatted to be cited by AI assistants

Backlink strategy - setting direction and QA-ing the work





Measurement and reporting

GA4, GSC, Ahrefs, and HubSpot reporting - paid and organic performance, attribution, and pipeline contribution

UTM taxonomy management and tracking QA across all active accounts

AI visibility tracking - prompt monitoring, share of voice, citation source analysis, and turning that data into actions

Ways of working

Client relationships for your channels - joining client calls, presenting performance and strategy, and owning day-to-day client comms for paid and organic

Running AI agents and workflows to execute across both channels, and QA-ing everything AI produces before it ships - the quality bar is yours

Documenting work in our systems as you go so nothing lives only in your head - builds, decisions, and changes are logged in Asana and our knowledge base

Proactively flagging performance issues, anomalies, and opportunities via Asana - not waiting to be asked

WHAT WE'RE LOOKING FOR

Genuinely strong working expertise in the different disciplines - and exceptional at using AI to multiply your output

AI-native as an operating model, not a nice-to-have - this is how the role works. You're already building repeatable AI workflows that do real work, not just chatting with a bot, and you can speak specifically to how

Genuine GEO experience, not buzzword familiarity - you've measurably improved a brand's visibility in AI assistants and can explain exactly what you did and how you tracked it

Deep understanding of B2B SaaS buying cycles, lead gen funnels, and pipeline-focused objectives - CPL, rankings, and traffic are inputs, not the goal

Strong working knowledge of GA4, GSC,



Ahrefs, HubSpot attribution, UTM management, and AI search tracking platforms

Hands-on experience with Unbounce or an equivalent landing page platform

A confident client communicator - you've presented performance and strategy to senior stakeholders and can hold your own in the room

Fluent English - written and spoken - you'll be on client-facing calls and internal team calls, and communicating async via Asana every day

Highly organised and self-directed - managing a multi-client portfolio without dropping balls

A strategic thinker who connects performance to broader business outcomes, even when execution is the primary focus

B2B SaaS experience preferred - strong operators from other verticals welcome if the depth and the AI fluency are there

WHAT WE'RE NOT LOOKING FOR

- Someone who waits to be told what to optimise
- Someone who reports on vanity metrics without connecting them to pipeline
- Someone who treats GEO as a buzzword to put on a CV rather than work they've actually done
- Someone who treats AI as optional or unfamiliar
- Someone who wants to hand‑execute everything themselves rather than build AI leverage
- Someone senior in title who no longer wants to be hands‑on
- Someone whose work lives in their head instead of in shared systems
- Someone whose English communication isn't at a high professional standard

THE ROLE IN PRACTICE

You'll be embedded in a small, fast-moving team. Most day-to-day collaboration happens asynchronously through Asana, with regular internal team calls and regular client calls. AI does a lot of the heavy lifting here - the whole team works that way every day, and this role is the clearest example of it. Your job is to make paid and organic performance excellent and to surface anything relevant so the team can act on it quickly. We care deeply about quality and expect the same from the people we work with.

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📌 Senior Growth LeadB SaaS - Paid Media & SEO + GEO (AI-native) (City of Sydney)
🏢 Digital Rhinos
📍 City of Sydney