Public Relations Co-Ordinator (Lexus Melbourne Cup Carnival)

Under the direction of the Communications Manager, execute PRand mediaopportunities for the Melbourne Cup Carnival

Internal:Executive team, department heads, managers, Board of Directors, and the broader VRC team.

External:VRC members, customers, clients, suppliers, vendors, and relevant industry networks and associations.

Focus

Provide support to Communications Manager across all aspects of the Club’s proactive PR strategies asrequired, including generating publicity for the Melbourne Cup Carnival.

Media relations including supporting with media events and photoshoots,filmingand interview opportunities.

Liaise with all VRC departments, providing publicity support under direction.

Draft and distribute media materials under guidance.

Support with drafting briefing kits for talent and spokespeople.

Assistwith media accreditation, including coordinating applications, managing accreditation lists,preparingand distributing media passes, and supporting media accreditation requirements on race days.

Monitor media and circulate relevant material internally as instructed.

Administration, including budgeting,reportingand processing invoices.

Success Measures (KPIs)

Delivers PR tasks on time, contributing to successful campaigns and event publicity.

Supports media activities smoothly,



with well-coordinated events, interviews, and photoshoots.

Produces clear,accuratemedia materials and briefing documents with minimal revisions.

Builds positive working relationships with media and internal stakeholders.

Providestimelyandaccuratemedia monitoring and post-event reports.

Completes administrative tasks (budget tracking, invoices, reporting) accurately and on time.

Demonstrated networking ability.

Solid communication, interpersonal and presentation skills.

Excellent attention to detail and ability to manage multiple tasks simultaneously.

Ability to work in a fast pace andhigh pressureenvironment.

Sound working knowledge of computer programs including MS Office Suite.

Required to present ideas and be able to report using VRC guidelines.

Values

Think VRC:We deliver with one purpose and plan.We’reone VRC team.

Create Joy:We design every experience, for our members,customersand each other, to create joy.

Be Gutsy:We are grounded in our heritage;we’rebrave and curious in our pursuit of a bigger future.

F-Learn:We fail but learn, treating setbacks as opportunities for growth.

Care Deeply:We genuinely care about each other: our people,our members, are customers and our community.

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📌 Public Relations Co-Ordinator (Lexus Melbourne Cup Carnival)
🏢 Victorian Racing Club VRC
📍 Melbourne