Hop To It Collective Pty Ltd – Brisbane QLD

If you live on Reels and TikTok, if you can't sit in a good restaurant without framing the plate, if you've got a genuine obsession with what's working on social this week and not last year, keep reading. There are plenty of social media jobs out there. This one is about making the stuff.

Hop To It Collective is a marketing and creative agency in Brisbane. We're looking for a Social Media Coordinator who can create at volume, keep the quality high, and give every client the sort of content they'd brag about.

Who we work with

Our clients sit across five main groups:

Community and leagues clubs

Hotels and pubs

Bars

Restaurants

Technology and service providers

Between them, you'll be looking after dozens of social media accounts. Our agency works across Facebook, Instagram, LinkedIn, Google Business, X, Bluesky, YouTube, Pinterest, TikTok and Threads. Day to day, our client focus sits mainly on LinkedIn, Facebook, Instagram and Google Business, with a handful of venues running TikTok as well.

About the role

You'll sit in our Creative department, reporting to the Head of Creative and working closely with our Customer Success Managers.

The heart of this job is content creation. Short-form video, Reels, TikToks, stories, static tiles, on-site photography and captions that actually sound like the brand they belong to. You'll be out at venues capturing organic footage of food, drinks, events, entertainment and staff moments, then cutting it into content that performs. Some weeks that means a packed Friday night at a club. Others it means finding a way to make a technology brand sound human on LinkedIn.

You'll also have a hand in strategy. You'll sit in content planning sessions and bring formats, trends and performance insight to the table. Strategy direction is set with the Head of Creative and the Customer Success Managers, and your creative instinct is a big part of what shapes it. But make no mistake about where the job lives: your flair for content and your ability to deliver results is the whole point.

What you'll be doing

- Creating content
- Shoot, edit and produce short-form video, Reels, TikToks and stories across a wide range of client brands




- Build static graphics and social tiles in Canva, and edit video in CapCut, Adobe Express or similar
- Attend on-site content capture sessions at client venues, filming organic footage of food, beverage, atmosphere, events and staff moments
- Repurpose supplied and captured assets so every client gets maximum value out of every shoot
- Write captions with the right voice, hashtags and formatting for each platform
- Keep an eye on trends, formats and algorithm changes, and bring the good ones to the team
- Running the accounts
- Manage content calendars and monthly content plans for your assigned accounts, prepared in advance for client review and approval
- Schedule and publish all approved content accurately, on time and correctly formatted for every platform
- Handle community management during business hours, replying to comments, messages and story interactions in each brand's voice
- Escalate complaints, negative reviews or anything sensitive to the relevant Customer Success Manager
- Put together monthly performance snapshots and reports covering reach, engagement, top content and what you'd do next
- Deliver to the standard of each client's package, whether they're on a lighter plan or a full content partnership

Our tools

- Become the in-house expert in our own Hop To It Collective social media management platform, using it to plan, schedule, publish and report across the whole portfolio
- Track your workload and content activity in Monday.com
- Keep the digital asset library organised and labelled so the team can find what they need

Contributing to strategy

- Take part in content planning sessions and bring ideas for themes, series and platform-native formats
- Share what you're seeing in the numbers and in the comments to help shape the next month's plan
- Suggest campaign concepts for venue promotions,



events and seasonal activity

About you

Your camera roll is mostly food, venue lighting and half-finished video ideas. You'd rather be trusted with an account than handed a list of posts. And you can tell the difference between a trend worth jumping on and one that'll age badly by Thursday.

What we're after

- 1 to 3 years in social media coordination, content creation, digital marketing or similar
- A real showreel of short-form video and static content you've made yourself
- You've run Meta accounts and ideally TikTok and LinkedIn, from planning through to posting, community management and reporting
- Confident shooting on site with a phone or basic camera gear, with a good eye for framing, light and the moment worth capturing
- Solid editing skills in Canva, CapCut, Adobe Express or similar
- Strong writer who can switch voice between brands without losing the plot
- Organised enough to keep dozens of accounts, calendars and approval deadlines moving at once
- Comfortable picking up current platforms and tools quickly
- Familiar with scheduling tools and project management platforms (we use Monday.com)

Nice to have

- Qualifications in marketing, communications, media or digital content. Not essential if the work speaks for itself
- Experience or genuine interest in hospitality, bars, dining or entertainment. This one counts for a lot
- Curiosity about technology and service brands and how to make them interesting

Reports to: Head of Creative

Department: Creative

Location: Brisbane and South East Queensland, hybrid, with regular travel to client venues. Some evenings and weekends depending on what's on

Full time or part time equivalent, so tell us what suits you

QLD driver's licence, or the ability to get one

Laptop and gear supplied

Why work with us

- A content-first role. Making it is the job, not an afterthought
- Dozens of accounts and real variety across clubs, pubs, bars, restaurants and technology brands
- Your ideas get used. That's the whole reason we're hiring
- A small team that knows hospitality inside out and doesn't do things by committee
- Flexible on hours for the right person

#J-18808-Ljbffr

📌 Social Media Coordinator (Brisbane City)
🏢 Hop To It Collective
📍 Brisbane City