Our StoryPropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale.
We are looking for a data-driven Acquisition Marketing Manager to own and accelerate our customer growth engine — building the pipeline of property management agencies who choose PropertyMe to run their business.
It is 12 - month contract role.ResponsibilitiesDemand GenerationPlan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.Manage and optimise significant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI.Growth & OptimisationBuild and maintain a rigorous experimentation programme — running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.Develop deep insight into the property management buyer journey, identifying friction points and opportunities to accelerate time-to-conversion.Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.Segmentation & PositioningDefine and refine ideal customer profiles (ICPs) across agency size, portfolio type,



and geography to sharpen targeting and messaging.Partner with Product Marketing to translate PropertyMe's product value into compelling acquisition messaging tailored to key segments.Identify and develop current acquisition channels and partnership opportunities, including industry associations, PropTech ecosystem partners, and events.Marketing InfrastructureOwn and evolve the acquisition tech stack including HubSpot (or equivalent CRM/MAP), attribution tooling, and analytics platforms.Ensure accurate lead tracking and attribution across all channels to enable confident budget allocation decisions.What you bring5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTechProven track record managing six-figure paid media budgets with measurable ROIStrong analytical skills fluent in GA4, HubSpot, and spreadsheet modellingHands-on experience with SEO, CRO, and growth experimentation frameworksComfortable working cross-functionally with Sales, Product, and Customer SuccessExcellent written communication and ability to craft compelling go-to-market copyExperience marketing to real estate professionals or property managers is a strong plusSelf-starter mindset you own outcomes, not just activitiesThe benefits and perksJob security working for one of Australia's leading PropTech companies3 days WFH (Hybrid work)Your whole team will be with you in one location (Sydney)Small Scrum teams with a lot of autonomyNo on-call duty - you focus on delivering solutionsFree onsite snacks, breakfast, and lunchBeautiful office in Sydney CBD with great views of Darling HarbourRegular milestone parties and events
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📌 Acquisition Marketing Manager (New South Wales)
🏢 PropertyMe
📍 New South Wales