Join our boutique digital marketing agency and own the content function for our clients.
You'll work with a high degree of autonomy, partnering with the SEO Manager at key moments, keeping the quality of output at a consistent high level.
Storytelling is who you are, and your ability to weave engaging narratives driven by a sound understanding of audience behaviours comes naturally to you.
You'll be getting clients featured in AI through strategic and well structured content while generating leads and sales that engage customers and make them happy.
You
Have worked in an SEO agency as a content writer
Have a minimum of 4 years of experience in SEO content writing
Can independently conduct keyword research, develop content briefs and hands‐on deliver content production end‐to‐end
Are confident and proactive when calling sources, and clients to source unique angles and expertise for content
Have a proven track record of improving organic search performance through self‐directed content strategy and execution
Can seamlessly move between different content outputs, including writing for blogs, onsite sales/ conversion‐led website copy, social and ad copy
Are naturally strategic, identifying opportunities for clients, knowing what data to look for in analytics and how to turn that into converting content
Apply strong critical thinking to every stage of the content process
Have hands on experience using AI prompts, tools and frameworks to streamline content workflows, improve efficiency and build better processes,



and are excited to bring that thinking into an environment that will empower you to improve how content gets done
Have advanced proficiency in SEO tools as well as strong experience with GA4 and Search Console
The Role
You'll join as a senior individual contributor, responsible for the end-to-end production of high‐quality, search‐optimised content across a portfolio of B2B & B2C clients.
Supported by the SEO Manager, you'll use tools like Ahrefs, SEMrush, or Google Search Console, to understand keyword opportunity, search intent, SERP competition and find content gaps
Produce clear, SEO‐led briefs, covering target keywords, structure, internal links, E‐E‐A‐T considerations and informational gain
Perform competitor content analysis and content gap assessments, including analysis of how competitors are appearing in AI‐generated search summaries
Write and edit SEO‐led content across blogs, guides, landing pages, category pages, product copy, FAQs and thought leadership pieces
Liaise directly with clients on content scope, feedback, approvals, and strategic direction, managing content revision cycles efficiently
Proactively educate clients on how the modern search landscape affects content strategy
Content must earn visibility, demonstrate genuine expertise,



and satisfy user intent in ways that automated content cannot replicate.
At a senior level, you understand these shifts deeply and are capable of building content strategies that are resilient to them
Monitor content performance using GA4 and Google Search Console, tracking traffic, rankings, engagement and SERP visibility, whilst proactively identifying opportunities and sharing monthly recommendations for assigned accounts
Participate in content strategy planning for your clients, being sure to incorporate emerging search trends, algorithm updates, and any changes in AI‐assisted discovery
Identify underperforming content, developing data‐driven refresh strategies, and ways to improve E‐E‐A‐T signals and AI‐citation eligibility
Lift team standards through knowledge sharing, style guides, SEO writing standards and responsible AI usage guidelines
Why Join
This is an established full service close knit digital agency, giving you access a talented team in house to share knowledge with
You'll get real ownership of the content function in a quick‐paced environment where output and ideas matter
You'll be part of team that is as passionate about delivering results for their clients as you are
Regular team connection!
Through breakfasts, lunches, and social events
Training incentives, and opportunities to attend conferences
Hybrid environment, with 1-2 days p/w work from home
Inclusion and diversity are valued.
We actively encourage applications from people of all ages, abilities, cultures, and return to work parents
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📌 Copywriter (Melbourne)
🏢 Pixelstorm
📍 Melbourne