We're looking for a Digital Marketing Specialist to own the strategy for a multi-site property group.
This is a strategic, desk-based role: you'll be setting direction, analysing performance and directing agencies rather than producing content or running events on-site.What You'll Be DoingOwn and execute the digital marketing strategy across a portfolio of propertiesDirect and hold external agencies accountable to performance targets across SEO, SEM, social and emailBuild and interpret marketing dashboards, track ROI and report to stakeholders on what's working and what isn'tGuide property teams remotely on the centralised marketing tools and platforms available to themManage marketing budgets and reconcile spend across the portfolio each monthConduct competitor pricing reviews and SWOT analysis to inform strategy for existing sites and current developmentsEnsure website content and pricing accuracy across the digital booking experienceWhat We're Looking ForStrong grasp of digital and social analytics, SEO and SEM,



with the confidence to direct and challenge agencies on performanceComfortable owning a multi-site portfolio from a deskMinimum 5 years' experience in a marketing role, ideally within the property sectorSharp with numbers: budgets, ROI reporting, UTM tracking and dashboard managementA confident communicator who can influence property teams and lead external agencies alikeValid National Police Check and full Australian working rights requiredWhat's In It For YouFlexible working arrangements, with WFH options once you're settled inA fun, energetic office culture, with monthly morning teas.Caffeine is supplied in-officeRecognition that goes beyond the annual review, including on-the-spot awards, plus milestone rewards to celebrate your tenureStudy leave, reward and recognition leave, and a parental leave return bonusGenuine investment in your growth, with access to professional development, leadership and wellbeing programs
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📌 Digital Marketing Specialist (Brisbane)
🏢 Optimum Consulting
📍 Brisbane