Established over 20 years ago, with over 120 headcount, we are a growing Melbourne headquartered Software Engineering Consultancy with a core focus of delivering business-critical digital products to our clients.
Our teams work alongside our customers to dissect their complex problems and convert them into value-driven solutions, combining innovative principles in development, design, analysis and quality automation.
We utilise Design Thinking and Agile practices to rapidly create customer and business first software, testing and embracing new technologies and trends along the way.This is a strategic and hands‐on leadership role responsible for shaping and executing Fabric Group's marketing, demand generation, employer branding, and market positioning strategy.
Reporting directly to the executive leadership team, you will own the planning, execution, and continuous improvement of all marketing activities across the business.
You will work closely with our service line leaders, pursuit teams, delivery leaders, technology specialists, partners, and people teams to ensure Fabric Group is recognised as a leading technology consultancy across Australia and APAC.
This role is ideal for someone who thrives in a rapid‐paced environment, enjoys wearing multiple hats, and is excited by the opportunity to build, scale, and continuously evolve a modern B2B technology marketing function.What you will do:Brand Strategy & Market PositioningOwn and evolve Fabric Group's brand strategy and market positioning.Develop compelling messaging across our service offerings, industries, partnerships, and capabilities.Ensure consistency across all external and internal communication channels.Identify opportunities to strengthen Fabric Group's reputation and visibility across the market.Demand Generation & Growth MarketingDevelop and execute integrated demand generation campaigns aligned to business growth objectives.Partner with leadership teams to support go‐to‐market strategies for new services, offerings, and industry solutions.Create campaigns that generate awareness, engagement, leads, and client opportunities.Monitor and report on campaign performance, pipeline contribution, and ROI.Events & Community BuildingOwn the end‐to‐end planning and execution of:Industry conferencesMeetupsWebinarsWorkshopsInternal eventsManage event logistics, content, promotion, sponsorships,



stakeholder engagement, and post‐event reporting.Create meaningful opportunities for client engagement and community building.Content & Thought LeadershipLead the creation and distribution of high‐quality content including:Client success storiesBlogs and insightsWhitepapers and eBooksPodcastsWebinarsExecutive thought leadershipCollaborate with consultants, architects, engineers, and delivery leaders to transform technical expertise into market‐facing content.Build and maintain a content calendar aligned with strategic priorities.Digital Marketing & Social MediaOwn Fabric Group's digital presence across:LinkedInInstagramWebsiteManage social media strategy, content planning, engagement, and performance reporting.Continuously optimise website content, user experience, and conversion pathways.Maintain all marketing assets and digital collateral.Partnerships & Ecosystem MarketingBuild and manage strategic marketing relationships with key partners including:Google CloudMicrosoftAWSCursorIndustry associationsDevelop co‐marketing opportunities that drive visibility and growth.Coordinate partner campaigns, events, announcements, and joint initiatives.Employer Branding & Talent MarketingPartner with People & Culture teams to strengthen Fabric Group's employer brand.Develop campaigns that showcase our culture, people, projects, and career opportunities.Support recruitment efforts through compelling marketing and storytelling.Manage and improve external employer review platforms and brand perception.Client Advocacy & Industry RecognitionDevelop and maintain a structured client testimonial and case study program.Drive initiatives that increase customer advocacy and market credibility.Manage submissions for relevant industry awards and recognitions.Coordinate campaigns around significant company milestones,



including:Great Place to Work certificationsISO certificationsIndustry awardsMajor client winsStrategic partnershipsInternal Communications & Employee ExperienceCreate and manage internal communications that keep teams informed and connected.Produce internal newsletters and company updates.Support leadership and operational teams with presentations, collateral, communication plans, and employee engagement initiatives.What we are looking for:Experience8+ years of experience across B2B marketing, technology marketing, consulting, professional services, or related industries.Demonstrated success building and executing demand generation and brand strategies.Experience managing events, campaigns, partnerships, and content programs.Strong understanding of technology, cloud, AI, software delivery, or digital transformation markets.Experience working with senior executives and technical subject matter experts.SkillsExceptional written and verbal communication skills.Strong content creation and storytelling capabilities.Strategic thinker with hands‐on execution ability.Strong stakeholder management and relationship‐building skills.Project management and organisational excellence.Data‐driven approach to marketing performance and optimisation.Tooling: Webflow, Trello, Meetup, LinkedIn, LinkedIn ads, Meta, InstagramBonus ExperienceTechnology consulting or professional services background.Experience working with cloud and AI ecosystems.Employer branding and talent acquisition marketing experience.Marketing automation and CRM experience.Design related tool: Adobe, canva, figma, imovieIf you're passionate about technology, storytelling, community building, and helping organisations grow, we'd love to hear from you.Your key benefits of being a part of the Fabric team:Collaborating with a team of top notch professionals who are obsessed with value, latest tech and the right way to build a digital productVery diverse and inclusive environment where people value feedback, connections and collaboration in a workspaceGreat office in CBD with all the amenities, fun team events, activities, lunches and celebrationsWe bring together great talent and the best technology to unleash the full potential of our staff, customers and partners.
Founded over 20 years ago, Fabric has become the only software consultancy that focuses on value.
We're a diverse and inclusive company that encourages passion, courage and innovation in all that we do.
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📌 Marketing Specialist Marketing · Melbourne · Hybrid
🏢 Marketing Specialist
📍 Melbourne