AXL Media (formerly Ignite Group) is an attribution-first marketing agency for automotive brands.
We work with over 150 dealerships and motor groups across Australia and New Zealand, from single-rooftop dealers to 20-brand groups.
Our difference is simple.
Most agencies optimise for their own metrics: impressions, clicks, engagement.
We optimise for our clients' metrics: leads, sales, cost per car sold.
If the data doesn't point to dealership revenue, we're not done yet.
The role
We're looking for a Digital Account Manager to own a portfolio of automotive clients.
You'll be the strategic lead for your accounts, trusted to run the relationship end to end.
Day to day, you will:
Own client relationships across a portfolio of dealerships and motor groups
Plan and brief monthly campaigns across Meta, Google Ads and emerging channels
Work with our specialists, designers and copywriters to get campaigns live on time and on spec
Read campaign data properly and translate it into plain-English recommendations clients can act on
Run monthly reporting and performance reviews, backed by real attribution data, not vanity metrics
Spot growth opportunities within your accounts and bring them to the table
Who you are




We're taking our time with this hire because the right person matters more than a fast start.
You'll stand out if you have:
Agency account management experience, ideally in digital or performance marketing
Genuine working knowledge of Meta Ads and Google Ads (you don't need to build campaigns, but you need to speak the language fluently)
Automotive industry experience, or the curiosity to get across it quickly
A confident communication style.
Our clients are Dealer Principals and Sales Managers.
They value clarity over jargon
Robust organisational habits.
You'll juggle multiple accounts, briefs and deadlines without dropping things
Comfort with data.
You should be able to look at a report and know what matters and what doesn't
Why AXL Media
Work with a portfolio of well-known automotive brands
A team that backs its work with data, so you'll never have to defend fluff to a client
Genuine input into strategy, not just execution
Hybrid working: 2 days in our Moorabbin office, 3 days from home
A tight, capable team where your work is visible
We're growing, and this role grows with us
#J-*****-Ljbffr

📌 Digital Account Manager - Auto Brands (Hobart)
🏢 Ignite Group
📍 Hobart