A newly created, build-from-scratch leadership role, own national strategy and a growing outdoor portfolio for an iconic Australian brand.
Salary:$150,000 base + super + commission — reflects the seniority and experience this role requires
Advantages:Interstate travel covered, plus fuel card and toll card
Location:Onsite, Seven Hills NSW (base) — with national travel for conferences and key accounts
Reports to:Operations Manager
About Sun Shade Australia
Sun Shade Australia® is one of Australia's leading Sun Shade specialists, Australian-owned since ****.
We create safe outdoor spaces for students and staff, alongside the wider community and business sectors.
We've delivered over 2,700 shade structure projects across NSW, VIC, ACT and QLD, with our proprietary SSA Superspan System engineered by structural engineers to Australian Standards.
Alongside installation, our Sun Shade ProCare division provides ongoing maintenance and cleaning to extend the life of every structure we build.
We're known for our reputation on quality, service, and attention to detail and we're entering an exciting growth phase, expanding our reach and offering across the outdoor space.
About the Role
We're looking for a highly experienced National Sales Manager to lead and grow our sales function across the country.
This is a senior, high-autonomy role for a proven sales leader who can build and direct a team, and who knows how to use technology to keep focus on the work that moves the needle: relationships, strategy, and closing.
What You'll Do
Own and execute the national sales strategy — deciding which markets and channels to prioritise
Represent us at conferences and trade shows nationally, including regular travel to attend, exhibit, and work booths
Build and manage advertising placements
Develop relationships with key decision-makers (schools, associations, districts, distributors)




Own the quote-to-close process — pricing decisions, approvals, follow-up, and win/loss tracking (site visits and quote drafting are handled by the local team; this role sets pricing strategy and closes)
Negotiate and close deals with major accounts
Set sales targets and track performance, reallocating effort/budget based on what's converting
Build, lead, and grow a national sales team over time, continually adopting new technology and AI tools to improve efficiency and keep focus on high-value work
Report on channel performance and recommend where to expand next
What You'll Bring
10+ years of B2B or institutional sales experience, ideally in education, commercial, or a related sector
Proven track record of building a sales team from the ground up, leading it, and driving revenue growth
Demonstrated use of modern technology and AI tools to improve sales efficiency and keep focus on high-value work
Comfort with regular national travel and representing the business face-to-face at conferences
Strong relationship-building and negotiation skills
Self-starter who's comfortable owning a national territory with minimal oversight
Familiarity with CRM tools and basic sales reporting
Why This Role
You'll have real ownership over how the business grows nationally, not just executing a playbook, but building the team and systems behind it.
This is a senior role with genuine autonomy to shape strategy, priorities, and how technology gets used to drive results, including using AI to sharpen sales efficiency, an area we're actively investing in ahead of most competitors in this space.
A note on fit
this role is built around using AI and modern tools to drive growth and build a high-performing team, not managing sales the traditional way.
If you don't have a genuine understanding of how AI can be applied to build tools, processes, and a team around it, this isn't the right role for you.
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📌 National Sales Manager (Sydney)
🏢 SUN SHADE AUSTRALIA
📍 Sydney