Role: Twilio Segment CDP Lead / Architect (Enterprise Implementation)
Location: Sydney, NSW (Hybrid)Job Type: PermanentExperience: 8+ years
Role Overview
We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation.
The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.
Key Responsibilities
Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
Enable data ingestion via SDKs, APIs, and third-party integrations
Implement tracking plans, Protocols, and schema validation for data governance
Build custom integrations using Segment Functions and APIs
Identity Resolution & Profile Management
Design and implement customer identity graphs across digital and offline channels
Enable real-time identity stitching using identify() and alias() models
Manage unified customer and prospect profiles for activation and analytics
Architect data flows between Segment and cloud platforms (S3, Redshift)
Implement structured and raw data pipelines, schema design, and lifecycle policies
Enable Reverse ETL pipelines for downstream activation and enrichment
Data Activation & Integration
Enable real-time integrations with marketing and decisioning systems
Support event-driven architectures for personalisation and campaign activation




Implement low-latency pipelines for real-time use cases
Data Governance, Privacy & Compliance
Implement PII detection, masking, and enforcement mechanisms
Configure consent management and data privacy workflows
Ensure compliance with global and local data protection regulations
Integrate Segment with identity, observability, and ITSM systems
Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems
DevOps & Operations
Implement CI/CD and Infrastructure-as-Code for Segment configurations
Enable monitoring, alerting, and observability for data pipelines
Establish operational support models and governance frameworks
Required Skills & Experience
5–10 years of experience in CDP, Data Engineering, or MarTech platforms
Hands‐on experience with Twilio Segment or similar CDP tools
Robust expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)
Experience with APIs, event streaming (Kafka), and integration patterns
Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
Experience in implementing data governance and privacy controls
Nice to Have
Experience with marketing automation or decisioning platforms
Exposure to identity platforms (CIAM) and customer analytics tools
Background in telecom, financial services, or regulated industries
Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines
Key Attributes
Strong problem-solving and analytical thinking
Ability to translate business requirements into technical solutions
Excellent stakeholder communication and collaboration skills
Ability to operate in complex, multi-system enterprise environments
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📌 Twilio Segment Cdp Lead / Architect (Enterprise Implementation) (Sydney)
🏢 The HR Ally
📍 Sydney