Job Description

Regional Sales Manager - Perth & Southwest

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Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.

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At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.

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The opportunity

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We're looking for a highly motivated Regional Sales Manager to lead a high‐performing sales team across the Perth and South West region.

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Based in Belmont, you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It's a strategic, hands‐on leadership role: you'll spend significant time in the field coaching your team, building executive‐level customer relationships, uncovering recent opportunities and driving a high‐performance sales culture.

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You'll play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.

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What you'll be doing

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- Lead and champion Coates' Safety‐First culture across your team and customer network.

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- Shape and execute regional sales strategy to grow revenue and market share.

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- Coach, mentor and develop a team of sales professionals to achieve exceptional results.

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- Build and strengthen relationships with key customers, stakeholders and decision‐makers.

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- Spend around 60% of your time in the field, driving customer engagement and sales activity.

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- Generate new business and maximise opportunities within existing accounts.

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- Spot and capitalise on major project opportunities across the region.

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- Use CRM insights,



pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.

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- Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.

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- Monitor market trends, competitor activity and emerging opportunities to support strategic growth.

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What you'll bring to the role

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You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.

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- Proven success leading field‐based sales teams in a B2B environment.

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- Experience selling into the construction, mining, infrastructure, industrial or related sectors.

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- Strong leadership capability with the ability to coach, mentor and develop high‐performing teams.

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- Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.

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- Strong commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.

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- Exceptional stakeholder management, communication and relationship‐building skills.

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- Experience developing and executing business plans and account growth strategies.

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What you'll get in return

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- Development and career progression pathways

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- Company Benefit Vehicle

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- Flexible working options available—let's discuss what works best for you

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- Access to our employee discounts, benefits and well‐being program including Fitness Passport

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- Purchased additional leave program

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- Novated leasing and salary sacrifice

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- 12 weeks Paid Parental Leave in addition to government parental leave scheme

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- Volunteering opportunities through the Coates Foundation

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Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

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📌 Regional Sales Manager - Perth & Southwest (Bunbury)
🏢 Coates
📍 Bunbury