1. Sales and Business Growth

- Develop and execute strategic plans to achieve sales targets and drive market share growth.
- Analyse sales performance, customer trends, and competitor activity to identify opportunities and implement growth.
- Collaborate with internal marketing teams and external partners, to deliver regional campaigns and promotions.
- Monitor, analyse, and improve key performance indicators (KPIs), including sales per hour, conversion rates, and average transaction value.

2. Store Operations and Standards

- Ensure all stores within the region consistently comply with company policies, procedures, and operational standards.
- Conduct regular store visits, audits, and inspections to assess performance, visual merchandising, cleanliness, and compliance with safety regulations.
- Drive operational excellence by identifying gaps and implementing improvements to enhance store efficiency.

3. Leadership and Team Management

- Recruit, onboard, and develop Store Managers and team members across multiple locations.
- Provide ongoing coaching, mentorship, and performance feedback to build capability and drive high performance.
- Foster an inclusive, motivated, and accountable team culture aligned with company values.
- Partner with Head Office to implement training programs that enhance employee skills.

4. Customer Experience

- Champion and uphold the delivery of exceptional customer service across all stores.
- Manage customer feedback and resolve complaints promptly and effectively to maintain brand reputation.
- Promote a customer-centric culture,



ensuring teams consistently meet and exceed customer expectations.

5. Financial Management

- Manage salary budgets, forecasts, and operating expenses to ensure effective cost control.
- Monitor financial performance across all locations, analysing variances and implementing corrective actions to achieve budget and profitability targets.
- Deliver accurate and timely financial and operational reporting to senior management, providing actionable insights.
- Partner with store and cluster leaders to drive financial accountability, improve productivity, and optimise resource allocation.

6. Compliance and Safety

- Ensure all retail outlets comply with relevant health, safety, workplace legislation, company policies and standards.
- Implement and maintain robust safety protocols, conducting regular audits to ensure consistent compliance.
- Lead safety training initiatives to promote awareness and embed a strong safety culture across all teams.
- Maintain a protected and secure environment for employees and customers by proactively identifying and mitigating risks.

7. Strategic Planning and Reporting

- Prepare and deliver structured reports on state performance, highlighting key metrics, challenges, and opportunities.
- Analyse market trends, customer insights, and competitor activity to inform strategic decision-making.
- Develop and recommend actionable plans to drive sales growth, operational efficiency, and competitive advantage.
- Support the execution of regional and organisational strategies through effective planning, communication, and performance tracking.

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📌 State Manager NSW (City of Sydney)
🏢 Frontline Recruitment Group
📍 City of Sydney