09 Aug
|
Ihg
|
Brisbane City
YOUR FRONT ROW TO FORTITUDE
The Alva Hotel is Brisbane's luminous beacon rising above Fortitude Valley,
moments from James Street's boutiques, Howard Smith Wharves' riverside dining,
and the city's most compelling galleries, bars and live music. We're not a
retreat from the city. We're an immersion in it. As part of IHG's Vignette
Collection — a portfolio of independently minded, design-led hotels within the
world's largest hospitality group — The Alva blends the creative freedom of a
boutique property with the strength and global reach of IHG One Rewards and a
network of 7,000+ hotels worldwide.
We are looking for a Marketing Manager who understands that luxury is not
performed. It is expressed through atmosphere, curation, and the right word at
the right moment.
THE ROLE
Working closely with the Director of Sales and Marketing, you will lead the
development and execution of The Alva's marketing strategy. Your work will drive
brand awareness, support commercial performance, and ensure The Alva's voice
remains consistent, credible, and distinctly its own across every touchpoint.
This is a role for someone who is as comfortable developing a campaign narrative
as they are reviewing digital performance, and who brings genuine curiosity
about culture, place, and the way a hotel can tell a story.
KEY RESPONSIBILITIES
- Own The Alva's social presence end to end. From content creation through to
production, building a voice and visual world that's unmistakably ours across
every platform
- Drive digital performance using data to sharpen strategy, tracking what's
working, and continually refining The Alva's presence across web, social, and
the IHG brand website
- Build partnerships and activations that connect The Alva to Brisbane's
cultural scene,
from local collaborators to third-party opportunities that
extend the brand's reach
- Lead PR by managing media relationships, responding to enquiries with
confidence, and shaping the stories that mark the hotel's wins and
recognitions
- Act as custodian of The Alva's brand by safeguarding tone, visual identity,
and narrative consistency across every touchpoint
- Bring the hotel's key events to life, with sharpest focus during the periods
that matter most commercially
- Own the marketing budget — allocating it with precision and accountability
- Scout new opportunities across key target markets, staying ahead of where the
business is heading
- Report on marketing performance, translating activity into insight
WHO WE ARE LOOKING FOR
- Master's/Bachelor's degree in Marketing or a related field
- 2-4 years of experience in a hospitality or hotel marketing setting
- Exceptional communication and relationship-building skills
- Creative mindset with the ability to develop innovative marketing solutions
- Experience in budget management and resource allocation
- Proficiency in the local language (additional languages preferred)
- Passion for luxury hospitality and a commitment to delivering True
Hospitality
- Ability to thrive in a fast-paced, dynamic environment
WHY THE ALVA
- A genuinely distinctive hotel workplace — design-led, culturally connected,
and a little different to the norm
- The Global IHG Employee Room Benefit, One Pass, and Friends & Family Program
- Retail discounts platform
- Sales incentives and recognition schemes
- Enhanced IHG Parental Leave and Birthday Leave
- Career development, mentoring and community support opportunities
- Team events and a vibrant, energised working culture
Don't tick every box but know you'd thrive here?
#J-18808-Ljbffr
📌 Marketing Manager (Brisbane City)
🏢 Ihg
📍 Brisbane City