The Associate Product Manager is a key member of the Product Management team, aiding in the creation and implementation of product strategies. The role involves collaboration with cross-functional teams to achieve product goals and address market needs. Responsibilities include managing new product development projects, serving as a subject matter expert on the relevant product category, and supporting Product Managers in maintaining accurate and up-to-date product information.

Here are some of the EXCITING things you will get to do:

- Category & Portfolio Management:- End-to-end leadership of the strategic development, assortment (NPD/ core) and execution of key categories, as directed.
- Managing the relevant brand product assortment in ANZ, including range optimisation across both NPD and core, channel management, configurations, colour options, pricing, and features & benefits.
- Deep understanding and interpretation of market and consumer data, and ability to identify the ‘so what’ to inform decision making
- Maintain a clear understanding of in-market business goals by contributing information for reviews, including pricing analysis, market summaries, category summaries, and product plans.
- Build robust knowledge base of distributors and channels by working with sales & marketing to devise best strategies to support channels through right product and analysing success of product lines.
- Assist in understanding the global strategy and business goals and help apply and align those strategies to an in-market product strategy.
- Work closely with the sales team to ensure product, portfolio and sales strategies are aligned.

New Product Development:





- Project manage the New Product Development process for successful product launch ensuring all relevant functions in their market are aligned.
- Work closely with PMO, Product Development, and Program Coordinator’s at global headquarters to ensure new products are on cost, on time, and with the right features & benefits for the ANZ consumer and market.
- Provide NPD calendars, readiness scorecards, performance tracking & reporting.
- Utilise market and consumer data to identify areas of opportunity and challenge that may inform new tactical SKU opportunities.
- Be involved and embedded in consumer insights and research studies to inform product assortment and product needs.
- Within global guidance, develop all on-box and in-box collateral.
- Support in presentation of new product to internal and external stakeholders.

Competitor Understanding:

- Build a strong understanding of the competitive landscape for the product category across all relevant brands in the portfolio by:- Gaining knowledge of competitors' strategies, strengths, and weaknesses via competitive landscape development
- Developing a strong product and technical knowledge related to the product category
- Providing regular updates to key stakeholders on competitor activities and market changes
- Reviewing and analysing relevant market data
- Managing Relationships:- Builds strong and constructive relationships with the team and across Business Units.




- Works collaboratively with a diverse group of stakeholders including Commercial, Marcomm, Operations to create and manage cross- organisational integrated information and content strategies.
- Communicates and makes decisions with relevant stakeholders in a consultative manner.

Technical Skills

- Product Strategy, selection, pricing & marketing knowledge
- Consumer sales and marketing knowledge
- Intermediate user of Excel & Powerpoint
- High level data analysis skills
- Commercial acumen: financial/ P&L; literate, ability to read and interpret financial information

Experience

- 3 - 5 years’ experience in product management, brand management, marketing coordinator.
- Bachelor’s degree in marketing, Business or similar field is preferred.
- Experience in electrical/ home appliances, FMCG or consumer goods is preferred.
- Strong communication, influencing, collaboration and presentation skills.
- Proven ability to lead and manage multiple work streams simultaneously.
- Exceptional analytical skills, finding the so-what in the data.
- Curiosity and a can-do-attitude
- Self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.
- Positive attitude, detail and customer oriented with strong multitasking skills
- Occasional travel may be required.

Your role in leading our success drivers & representing our unique mindset:

- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT.”

📌 Associate Product Manager (Ninja) (New South Wales)
🏢 SharkNinja APAC
📍 New South Wales