TheOutbound Business Development Representative (BDR)is responsible forgenerating newpipelineby proactively engaging target accounts through strategic outbound prospecting.

The role focuses onidentifying and engaging high-value prospectsacross priority industries and accounts, using personalised outreach to create current opportunities for the sales team.

Working closely with Sales, Marketing(particularly ABM &Field; MarketingManager), the Outbound BDR executesaccount-based outreach strategiesaligned to priority target accounts and vertical markets.

This role plays a critical part in supporting the company’snew logo acquisition and market expansion strategywithin a defined territory(e.g.specific industries and line size businesses inNew Zealand).

Key Responsibilities:

Outbound Prospecting

- Generatenew salesopportunities through proactive outreach including:

- Cold calling

- Personalizedemail outreach

- LinkedIn prospecting

- Social engagement





- Identifyand engage key decision-makers within target accounts.

- Build,nurtureandmaintaina strong pipeline of qualified prospects.

Account-Based Outreach
- Execute structuredaccount-based prospecting programsaligned with target account lists.

- Collaborate withABM & FieldMarketingManagerand Sales to prioritise accounts based on:

- Industry focus

- Ideal Customer Profile

- Market expansion opportunities

- Intent signalsindicatingbuying readiness or engagement

- Develop personalised outreach strategies tailored to each target account.

Meeting Generation
- Secure qualified meetings between prospects and the sales team.

- Ensure meetings are well-qualified and aligned withagreedICP.

- Prepare Account Executives with relevantcontexton each

📌 Business Development Representative (Outbound) (Australia)
🏢 HSI
📍 Australia