This role is ideal for someone who thrives on bringing order to complexity, enjoys working across multiple stakeholders and has a passion for delivering exceptional outcomes. A significant focus of this role will be supporting annual planning activities for a major retail client, helping lead complex planning processes across large media budgets and ensuring teams stay aligned, organised and on track. The successful candidate will act as a central point of coordination across planning, investment and specialist teams, driving seamless delivery and operational excellence.

Key Responsibilities Lead and coordinate project delivery across multiple workstreams and stakeholder groups. Drive the successful execution of annual planning processes across large-scale media budgets. Provide day-to-day leadership and direction to planning, investment and specialist teams throughout key planning cycles.

Partner with senior leaders to translate strategic priorities into actionable plans and clear deliverables. Support the development and evolution of planning, briefing and reporting frameworks. Guide teams on media implementation best practice, including budget allocation, campaign flighting and audience reach and frequency considerations.

Maintain timelines, manage project risks and ensure key milestones are delivered on schedule. Collaborate closely with digital, planning and investment teams to ensure campaigns are executed efficiently and effectively. Champion quality control across deliverables, ensuring consistently high standards of work.

What We're Looking For We're open to experienced Business Directors,



Group Account Directors or Senior Account Directors who bring a strong operational mindset and enjoy leading complex projects behind the scenes.

Essential Experience

Proven experience within media, advertising or marketing environments, ideally at Business Director, Group Account Director or Senior Account Director level. Exceptional project management skills with the ability to coordinate multiple stakeholders, priorities and deadlines simultaneously. Strong implementation planning experience and a solid understanding of media planning principles.

Experience leading teams through annual planning processes and managing large-scale media investment strategies.

Confidence providing guidance on: Budget allocation across multiple campaigns Campaign flighting and phasing strategies Reach and frequency optimisation Cross-channel media implementation Solid communication and stakeholder management skills. Ability to influence and lead teams without direct reporting lines. Excellent attention to detail, organisation and problem-solving capabilities.

Nice to Have Familiarity with Marketing Mix Modelling (MMM) outputs and how they can inform planning decisions. Exposure to TV sponsorship planning and implementation. High-level understanding of performance marketing and digital performance campaigns.

Why This Role Is Different

This is a fantastic opportunity for someone who enjoys the strategic and operational side of media more than the traditional client-facing aspects of an agency leadership role. You'll have the chance to influence large-scale planning outcomes, improve operational effectiveness and work alongside experienced industry leaders supporting a portfolio of globally recognised brands.

📌 Business Director 4M FTC (Sydney)
🏢 Zenith Media Australia
📍 Sydney