Sydney, NSW, Hybrid Best Gift Group is looking for a Campaign Activations Manager to spearhead the planning, coordination and execution of marketing campaigns across our full marketing ecosystem. This role is all about turning campaign strategy into flawless execution, supported by a cooperative and high-performing marketing team. You will bring a performance mindset to campaign activation, using customer insight, testing and results to continually refine messaging, creative and channel mix throughout the buying journey.

You will be the glue between strategy, creative, brand and delivery. If you love juggling timelines, wrangling stakeholders, spotting the tiny details others miss, getting campaigns live on time and on brand, and driving measurable results, this one’s for you.

The Role

Reporting to the Marketing Strategy Manager, you will work closely with the wider marketing team to bring always-on and seasonal campaigns to life across multiple channels. You will own campaign execution end to end, ensuring campaigns are commercially sound, operationally tight and optimised for performance.

Your responsibilities will include: Coordination of paid campaigns and promotional activity, from full-funnel sales events such as Black Friday through to targeted, one-off subscriber-only campaigns, working alongside our performance agency who are responsible for posting and managing live paid ads. Translating campaign strategy set by the Marketing Strategy Manager into clear execution plans, briefs and timelines across the full marketing ecosystem, including performance channels, organic channels, EDMs, onsite assets, social, third party partners, OOH and IRL brand activations Managing campaign timelines, dependencies, budgets and revenue targets to ensure campaigns are delivered accurately, on time and within scope Coordinating internal teams and external partners such as designers,



freelancers, producers and agencies to deliver high-quality campaign assets Providing clear, timely and actionable feedback on creative to ensure assets meet brand standards and performance objectives Applying a performance marketing lens to campaign execution, ensuring channel mix, creative and messaging are optimised throughout the customer journey Owning campaign launch readiness and QA, ensuring all assets, links, tracking and messaging are correct prior to go live Supporting campaign reporting and post-campaign analysis, identifying insights, learnings and opportunities for optimisation Delivering commercially focused activations, managing budgets, tracking ROI and driving revenue against ROAS targets About You You are organised, proactive and thrive in fast-paced environments where no two campaigns look the same.

You bring: 3+ years’ experience in marketing, advertising or ecommerce, ideally with a strong focus on retail, promotional or performance-led campaigns Exceptional project management and organisational skills, with the ability to juggle multiple campaigns and competing deadlines A strategic and analytical mindset, with the ability to assess performance, identify opportunities and apply learnings to future campaigns Curiosity and comfort with testing, reporting and optimisation to improve conversion and customer experience Strong writing skills, with bonus points for ad or campaign copywriting A sharp eye for detail and design, noticing typos,



inconsistencies and execution issues instantly Confidence working cross-functionally and communicating clearly with a wide range of stakeholders You Are A collaborative team player who values feedback and enjoys working closely with others Calm under pressure and energised by deadlines Accountable and detail-driven, with pride in delivering campaigns that perform and look great Able to translate insights and strategy into engaging, well-executed campaigns About Best Gift Group Best Gift Group is home to some of Australia’s most-loved gifting products, Best Restaurants, Best Wellness and Best Wineries.

We offer premium gift cards through a curated network of restaurants, wellness providers and wineries, with a mission to make gifting easier, more intentional and more memorable. We are a small but tight-knit team that values collaboration, creativity, accountability and a good dose of humour in the workday. Why You’ll Love Best Gift Group Birthday leave because who wants to work on their birthday Year-round hybrid work culture – 3 days a week in our Darlinghurst office 50% discount with vendor partners across restaurants, wellness providers and wineries Commitment to talent development and progression Quarterly team bonding and engagement initiatives Quarterly Best Rest Day – an extra paid day off each quarter, on top of your annual leave Pet-friendly office, with an always-stocked kitchen for the 3pm munchies We are an equal opportunity employer that celebrates diversity and welcomes people of all genders, sexualities, races, cultures and abilities.

This role is available to Australian residents only. No recruiters please. If you think you're The One, please include a cover letter outlining your suitability for the role. Bonus points if you have a portfolio to share.

📌 Campaign Activation Manager (Sydney)
🏢 BEST Gift Group
📍 Sydney