Our client is a leading energy retailer and one of Australia’s largest providers. They play a significant role in the country’s decarbonisation journey, with a growing focus on cleaner and greener energy alternatives.

Currently, the business is looking to recruit a Campaign Manager. The Campaign Manager is responsible for hands-on brand and campaign execution across their Retail business. This includes delivering brand, acquisition and retention campaigns, managing brand governance requests, coordinating customer and brand insights. This role will play a key part in driving brand awareness, customer acquisition, customer retention, and engagement.

Key responsibilities:

- Oversee the execution of campaigns, including managing budgets & timelines.
- Define campaign strategy, objectives, target audiences, messaging, and KPIs aligned with business objectives.
- Manage the end-to-end delivery of campaigns across ATL, digital, print, email, social media, eDM, and other relevant channels.
- Act as the central point of contact for agency partners, ensuring briefs, timelines, and deliverables are clearly communicated and met.
- Utilise marketing automation platforms to execute personalised and scalable campaigns.
- Manage the insights program, including vendor management, to measure and report on brand and customer performance metrics.
- Manage research agencies, coordinating studies, preparing monthly reports, interpreting findings,



identifying trends and socialising insights internally.
- Coordinate brand health tracking, customer research, awareness studies, consideration tracking, NPS and segmentation programs.
- Monitor campaign performance using analytics tools.
- Oversee campaign budgets, ensuring efficient use of resources.

Key skills/experience:

- Minimum five years' experience in brand marketing, integrated campaign management or related marketing roles.
- Demonstrated experience developing and delivering integrated multi-channel marketing campaigns.
- Strong understanding of brand management, brand governance and creative evaluation.
- Experience managing customer insight programs, brand health tracking and research agencies.
- Strong knowledge of customer acquisition, engagement and retention marketing.
- Strong analytical capability with experience interpreting campaign performance and customer data.
- Collaborative approach with the flexibility to work across brand, acquisition and retention initiatives.

Benefits:

- Health and wellbeing benefits.
- Personal and family support.
- Versatile and hybrid working.
- Learning and career development.
- Employee discounts.
- One of the country's fastest-growing integrated energy businesses.

Be part of an organisation where your ideas and contributions can have real impact.

For more information, please contact Brea @ Mars Recruitment - [email protected].

📌 Campaign Manager (Melbourne)
🏢 Mars Recruitment
📍 Melbourne