Part-time, 3 days per week

Hybrid | Sydney, Byron Bay or Gold Coast LA-LU is a fast-growing Australian swimwear and resort wear label built around one idea: that a great piece should take you from the beach straight to the bar. We’re 15 months old and selling across Australia, the USA, Europe and UK. Our next chapter is about growing that global reach, and this role is central to making it happen.

We’re looking for someone who lives online, understands internet culture deeply, and can move fast while staying true to brand. You’ll be helping build our presence across all markets, creating content, building genuine relationships with creators globally, and helping turn a growing international community into a loyal one. What you'll be doing Content: TikTok & Instagram

Ideate, storyboard, film, and edit short-form video that feels native to each platform

Plan and provide a weekly content schedule for the team to review and approve before publishing

Stay across trends across AU, US, and European markets and make them LA-LU’s own

Edit confidently using CapCut and/or native platform tools

Write on-brand, conversational captions

Track what’s working across all markets including AU, USA, Europe: views, saves, engagement, click-throughs, and share weekly performance and trend insights with the team Influencer & Affiliates

Identify and reach out to creators across Australia, the USA, and Europe who are genuinely aligned with the LA-LU aesthetic. Understanding what resonates in each market is key





Manage outreach via DMs and email, and follow through to ensure content is delivered

Track gifted creators and affiliate sign-ups in a easy CRM

Build and maintain relationships that feel collaborative Community

Spot and celebrate the best UGC coming out of the LA-LU community

Bring community feedback and cultural signals back to the team. You’re our eyes and ears online across AU, the US, and Europe You’ll be a great fit if you Love social media and know what performs

Can film and edit content independently

Have a robust aesthetic eye that instinctively knows what feels on-brand

Have a genuine pulse on what’s happening in the Australian, US and European fashion and social media landscape

Are proactive, organised, and own your workflow

Are excited by fashion, brand-building, and the idea of growing something from the ground floor into a global brand

Are based in Sydney, Byron Bay or the Gold Coast and can work hybrid (3 days per week) Why LA-LU:

Real creative ownership

Close access to the founders during a genuinely exciting growth phase A brand already operating across three continents with serious momentum

Versatile working and a varied week To apply, send your resume, a short intro and links to TikTok or Instagram content you’ve created to [email protected] with subject line ‘Content Manager’.

Optional: include a short video showing how you’d approach a piece of LA-LU content.

📌 Content & Community Manager (Australia)
🏢 LA-LU
📍 Australia