About Us

Sumo Strength is an Australian strength & fitness equipment brand, delivering premium gear to thousands of home & commercial gyms nationwide. We're a fast-growing, high-performing business on a mission to scale. Small, nimble, and driven by results, we are a digital-first ecommerce business where creative performance sits at the heart of our growth. Content plays a critical role in how customers discover, understand, and choose our products.

The Opportunity

We are looking for a hands-on Content Creator / Digital Designer who makes scroll-stopping content that drives clicks, conversions, and builds the Sumo Strength brand. You’ll create content across the full ecommerce customer journey — from paid ads and social content through to product pages, email campaigns, new product launches, and conversion-focused website creative. The role is particularly suited to someone with robust video-first content skills, supported by solid digital design capabilities.

Working closely with our Head of Marketing, you’ll test, learn, and scale what works. You will have creative freedom, transparent feedback, and the satisfaction of seeing your content directly impact revenue every week.

If you’re a creative who lives and breathes fitness — this is the role for you.

What You'll Do

- Paid & organic content: Create high-performing assets for Instagram, Facebook, Google, and TikTok — static and video.
- Short-form video: Develop Reels, TikToks, and YouTube Shorts that match the Sumo Strength brand and speak authentically to our audiences.
- Website & digital design: Design banners, product visuals, and PDP graphics to enhance conversion and user experience.
- Shoot production: Plan and execute product photography and video shoots — sourcing locations, talent (athletes, trainers, gym personalities), props, and shot lists.
- UGC pipeline: Source, vet, and brief UGC creators and micro-influencers; manage outreach, negotiate usage rights,



and follow up on deliverables.
- Email: Support campaigns with creative assets and assist with email template builds in Klaviyo.
- Creative testing: Collaborate with the Head of Marketing on creative experimentation — bringing forward new hooks, formats, and angles to test.
- Content planning: Contribute ideas to the campaign, launch, and social content calendar, helping shape the evolving visual identity and content style of Sumo Strength.

You'll Bring

- Proficiency in Canva, Adobe Creative Suite, and/or CapCut.
- A strong understanding of what performs on Instagram, Facebook, and TikTok for fitness and lifestyle brands.
- Ability to shoot and edit product videos and UGC-style content at scale and speed.
- A commercial mindset — you want your content to sell, not just look good.
- An ecommerce mindset — you understand that content must support the complete customer journey, not just generate views.
- Organised, resourceful, and comfortable working in a fast-paced small team environment.
- A genuine passion for health and fitness — you live the lifestyle. Creating authentic content for a fitness brand means being part of the community yourself.

Nice to Have

- Ecommerce or DTC brand experience.
- Experience creating and uploading content for Shopify or another ecommerce platform, including product pages, collection pages, and campaign landing pages.
- Comfort using emerging AI creative tools to accelerate ideation, editing, and production while maintaining strong creative judgement.
- A personal following or portfolio within gym, fitness, or sports content.




- Basic knowledge of paid media metrics (CTR, ROAS, CPC).
- Experience collaborating with freelance creators, athletes, or influencers.
- Experience with Blender or other 3D rendering software.
- Confidence to be camera-facing — we love the idea of you becoming an additional face of the Sumo Strength brand online.

What Makes This Role Different This is not a role where your work disappears into a long approval chain. You’ll have direct access to the products, an on-site gym, athletes and creators, and the freedom to take ideas from concept to live campaign quickly.

One week you might be shooting a current product launch; the next, creating fast-moving paid content, filming in the gym, or improving how customers experience a product online. You’ll see the impact of your work through real engagement, conversion, and sales data.

Why You'll Love It Here

- Small, agile team — your ideas actually get implemented.
- Freedom to test new concepts and creative styles.
- Clear commercial impact — you will see your content driving real sales.
- Real creative ownership — help shape how the Sumo Strength brand looks, sounds, and shows up as it grows.
- Growth opportunity as the business and brand portfolio scales.
- Adaptable office-based work hours — choose your own start and finish time.
- Relaxed and fun office environment with on-site gym and 2 free training sessions per week.

How to Apply

Send us

- Your portfolio or reel — ad creatives, videos, or designs you have made (gym/fitness content a bonus). Please identify what you personally concepted, shot, edited, or designed.
- A brief cover note on why you are a great fit for this role, and your proudest creative project — including what made it successful.
- Bonus: Create a short video showing us why you'd thrive in this role — get in the gym, chat to camera, whatever feels natural. Have fun with it.

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