If you understand agriculture and you can tell a story, this is the rare role that needs both.

Our client is a fast-growing Australian AgTech platform building the intelligence layer for modern agricultural operations. Their technology already solves expensive, practical problems for producers across the country, and the ambition is global. The next chapter is helping more people understand it, which calls for a full-time storyteller.

This is a newly created role, reporting to the Creative Director and working alongside the national marketing, digital and design team. You will build the content capability from the ground up.

The role

Content here is not decoration. It is measured against four growth outcomes: acquisition, retention, expansion and renewal. Your work will span brand storytelling, product education, sales activation and customer experience content.

Email is central. You will write and build customer communications that get opened and acted on: onboarding journeys, product education, campaign sends, and the communications that keep customers engaged long after the sale.

Alongside that, you will:

- Own the organic social channels end to end, including calendar, copy and community engagement across TikTok, Instagram, Facebook, LinkedIn and YouTube
- Produce short-form video from concept through to shoot and edit, adapting cuts for each platform
- Create product and how-to content that helps customers get more from the platform
- Support paid media by producing and iterating creative variations for testing
- Build basic motion graphics and animation
- Travel to properties and customer sites around Australia to capture authentic producer stories, product demonstrations and real-world use cases
- Build a content library the whole business can draw on,



and feed performance learnings into what comes next

About you You have solid experience creating content across social, digital and customer communication channels. You write well, and you know the difference between copy that sounds clever and copy that converts.

You genuinely understand agriculture, farming or rural communities. This matters more than any platform trend. Producers spot content made by someone who has never set foot on a property, and they switch off. If you have grown up on the land, worked in the industry, or spent real time with producers, that will carry weight here.

You are comfortable in front of a camera and behind one. Adobe Creative Suite, After Effects, CapCut or similar should feel familiar, along with video editing, photography and basic motion design. You are equally at home shooting in a dusty paddock and cutting it into something that performs on Reels.

Helpful but not essential: experience in agritech or rural industries, content for technology products, paid media support, or email and CRM platforms.

What is on offer

- $90,000 plus superannuation
- North Shore office, close to transport, with flexibility in your week
- A high growth setting where you own outcomes rather than a checklist
- Real creative ownership and the autonomy to test ideas
- Travel across Australia as part of the job, not on top of it
- A clear runway to build something from scratch and shape how it works

How to apply Send your CV along with examples of your work. We want to see the emails you have written, the videos you have made, and the channels you have grown. A short note on which piece you are proudest of, and why, will get our attention faster than a cover letter.

Applicants must have full working rights in Australia.

📌 Content Creator | AgTech SaaS Platform | + Super | North Shore, Sydney (North Sydney)
🏢 Big Wave Digital
📍 North Sydney