At Positive Salary Packaging, we don't just offer salary packaging & novated leasing — we help people take control of their finances with easy, fair, and accessible solutions. We're a team that believes in doing the right thing — for our customers, our partners, and each other.

Novated leasing has been around for decades, but is having a real moment, with more employers offering it and more employees choosing it over a traditional car loan. Some of the people we talk to arrive sceptical or bracing for a catch — others already know exactly what they want. Our content has to work for both, and as more Australians discover novated leasing, we want Positive to be the name they trust.

We're creating a newly shaped Content Marketing Specialist role and are looking for someone ideally based in Melbourne, with hybrid options also available from our Brisbane or Adelaide offices.

What You'll Do

As our Content Marketing Specialist, you'll own the storytelling that turns scepticism into confidence — and confidence into action.

Reporting to our Head of Marketing, you'll cover long-form content and lifecycle communications, plus two genuinely different kinds of enablement material: B2B collateral that helps our Sales and Growth teams bring new employer partners on board, and consumer-facing content that helps everyday employees understand novated leasing and raise it with their employer.

A typical day might include:

- Writing and polishing long-form SEO and editorial content that builds trust with sceptical prospects and moves ready ones faster.
- Applying behavioural psychology to content and campaign decisions — understanding what's driving hesitation and writing directly to it.




- Creating B2B pitch collateral and partnership resources that help our Sales and Growth team bring new employer partners onto novated leasing and salary packaging.
- Building consumer-facing content and tools that help employees confidently raise novated leasing with their own employer.
- Writing communications and sequences across the full customer journey, within campaign strategy set by the Head of Marketing.
- Using AI tools as part of your everyday workflow to draft faster, test more and sharpen messaging, while still owning the final quality bar yourself.
- Building and running Salesforce Marketing Cloud campaigns and monthly EDM sends (platform training provided).
- Repurposing long-form content into a consistent, on-brand social media cadence.
- Partnering day-to-day with our growth marketing agency on content and campaign coordination.
- Working closely with Sales, Growth and Operations to turn real customer insight into sharper content.

What You'll Bring

- 4+ years' experience in content, marketing or communications.
- A strong writer and editor, comfortable taking a piece from rough draft to polished, on-brand copy with minimal oversight.
- A natural storyteller who can make a complex financial product feel human, clear and worth trusting.
- Genuine curiosity about why people make the decisions they do, with an interest in applying behavioural psychology to content and campaigns.
- Comfortable using AI tools for drafting,



testing and refining — while still owning the final quality bar yourself.
- Solid working knowledge of SEO fundamentals.
- Exposure to a marketing automation or CRM platform is a bonus, not a requirement — we'll teach you Marketing Cloud.
- Experience across Meta, Google, LinkedIn, Reddit and TikTok, and an understanding of how they differ, is an advantage.
- Organised and comfortable owning multiple projects at once in a small, fast-moving marketing team.

This role offers genuine breadth you won't find in a single-channel marketing job: real B2B and B2C experience in one seat, direct exposure to Sales, Growth and Operations, and the chance to work closely with our Head of Marketing on strategy that actually gets implemented. You'll also have room to bring modern AI-assisted tools into your daily work. Why Join Positive?

- Flexible work options – Hybrid arrangements help to balance work and life.
- Grow your way – Ongoing training and development to support your career.
- Be part of a great team – Our supportive team environment fosters connection and results.
- Make a real difference – Help Australians access smarter, fairer ways to drive the car they want.

We're growing fast, but we're staying true to what makes us special: a workplace built on respect, honesty, and genuine conversations. Here, your ideas matter, your growth is supported, and your work makes a real impact. You'll feel supported, encouraged, and proud of what you do. Ready to take the next step?

Click APPLY to send us your resume and a cover letter telling us about a piece of content or strategy you're proud of — and why you think it worked via Seek.

📌 Content Marketing Specialist (Melbourne)
🏢 Positive Salary Packaging
📍 Melbourne