Content Specialist - Broadbeach, QLD Apply now Refer a friend Job no: 531684

Brand: Ignite

Work type: Full time

Location: Queensland

Categories: Marketing and Communication Responsibilities - Co-lead content strategy by translating business objectives and customer insights into effective content plans and messaging frameworks.

- Develop audience segmentation approaches and funnel-based content strategies to support customer acquisition and engagement.
- Lead campaign concepting, creative territories and integrated content ideas across paid, owned and earned channels.
- Apply SEO, AEO and digital performance principles to maximise content visibility and effectiveness.
- Analyse campaign, website and customer behaviour data to identify opportunities and optimise performance.
- Champion AI-powered tools, workflows and automation opportunities that improve efficiency while maintaining quality and brand integrity.
- Deliver high-impact copywriting across campaigns, strategic initiatives and sensitive communications.
- Review and elevate content quality across the team through coaching, guidance and editorial oversight.
- Own and enhance tone of voice guidelines, style guides and content frameworks.
- Partner with stakeholders across Marketing, Product and Creative teams to create compelling customer communications.
- Present content strategies, recommendations and creative rationale to senior stakeholders with confidence.
- Support workflow planning, content prioritisation and resource management across campaigns, projects and BAU activity.
- Stay informed on content,



digital and AI trends to drive innovation and continuous improvement.
- Lead end-to-end campaign delivery and provide hands‑on copywriting support when required.
- Mentor and develop junior content team members to strengthen strategic thinking, performance literacy and content capability.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Qualifications - Extensive experience in content strategy, content marketing or senior copywriting roles.

- Proven experience managing content professionals and collaborating with Digital Experience specialists.
- Exceptional writing, editing and storytelling skills with strong attention to detail.
- Strong understanding of digital marketing ecosystems, SEO, AEO and analytics platforms such as GA4.
- Demonstrated ability to translate customer insights, behavioural data and performance metrics into effective content strategies.
- Experience developing integrated campaigns and content across multiple channels.
- Experience analysing campaign, website and customer behaviour data.
- Passion for innovation, AI technology and workflow optimisation.




- Strong stakeholder management, influencing and presentation skills.
- Strategic mindset with the ability to balance creativity and commercial outcomes.
- Highly organised, collaborative and adaptable in a fast‑paced environment.
- Genuine passion for travel and creating content that inspires action. What we’re looking for - A strategic content leader who can elevate both creative quality and business performance.
- Someone who is comfortable developing big‑picture content strategies and rolling up their sleeves to execute.
- A proactive problem solver who embraces innovation and continuous improvement.
- A confident communicator who can build solid relationships and influence stakeholders at all levels.
- A mentor who enjoys developing team capability and fostering a culture of creativity, curiosity and growth.
- Someone excited by the opportunity to shape the future of content through AI and emerging technologies.

Benefits - Ongoing skills development.

- Catapult your career across a network of brands and businesses in an evolving industry.
- Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program.
- Access to industry leading health and well‑being programs and financial advisors.
- Set up shop in a swanky beachfront office in Broadbeach.
- Enjoy social events to promote networking, celebration of wins, and sometimes just for fun.
- Take volunteer leave as part of giving back to the local community.

📌 Content Specialist - Broadbeach, QLD (City of Gold Coast)
🏢 StudentUniverse
📍 City of Gold Coast