In 2012, COREtec sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A new category of high-quality multilayer flooring was born: COREtec. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.
We're looking for a Digital & Brand Marketing Strategist to own brand, content, and campaign marketing for COREtec Floors across Australia and New Zealand. This is a hands‑on, digital‑first role for a builder‑of‑brands who can both set the strategy and execute it — running the social channels, creating the content, and getting targeted campaigns live that drive real sell‑through. You'll work hand‑in‑hand with the sales team, our Melbourne-based creative agency, and the global USFloors brand team, with the autonomy to run the ANZ marketing function as your own.
Based in Melbourne (preferred) or Sydney, this is a largely in‑office role (around four to five days a week) at the heart of our ANZ business.
Responsibilities
- Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a robust emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
- Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‑effective, tightly targeted ads rather than broad spend.
- Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
- Content Creation: Produce and adapt on‑brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including