This is a client-side role with an agency-trained candidate firmly in mind. Our client wants the pace, the breadth and the instincts you only really build in an agency, applied to one product instead of eleven.

Recruited exclusively by Big Wave Digital.

For the agency person who has had enough

You know the drill. Eleven accounts. Three of them profitable. A timesheet that judges you in six-minute increments. A campaign you built beautifully that you never got to see through, because the retainer ended.

You are good at this. You have just run out of reasons to keep doing it for someone else's margin.

The business

Our client is an Australian success story. They build connected hardware paired with software, giving customers real-time visibility over assets and infrastructure spread across enormous distances. Rather than driving out to check on things, customers see the lot in one place and make faster decisions.

They are well past the proving-it stage. The product works, customers depend on it daily, and the ambition is to lead the category globally.

The role

This is the second hire in the digital team. You will sit alongside the Digital Marketing Manager, who owns the strategy. Your job is to make it real.

Hands-on and executional. You will be in the platforms daily, building campaigns, shipping landing pages, sending emails and pulling the numbers together. If the best part of your week is watching something you built go live, you will enjoy this. If you want to brief others and review their output, keep scrolling.

What you will actually do

- Paid media. Build, launch and optimise across Google Ads and Meta. Audiences, ad copy, budgets, pacing, and structured tests on creative and messaging. Daily calls that move CPL and conversion rate
- Website and conversion. Build landing pages, run A/B tests on pages, forms and calls to action, and support on-page SEO




- Email and lifecycle. Campaigns and automated journeys, segmentation and personalisation, onboarding through to renewal and expansion
- Measurement. Tracking, UTMs, conversion setup, tag management and dashboards. Reporting that tells the team what is working
- Creative delivery. Work with content and design to get assets out the door, and manage organic social

What we are looking for

- 2 to 5 years hands-on in digital marketing, built in an agency
- Real platform experience across Google Ads and Meta, and the confidence to learn whatever comes next
- Practical skills across a few of: email platforms, CMS, GA4, Google Tag Manager, CRM, SEO
- Comfortable across a broad range of channels rather than buried in one
- Attention to detail bordering on obsessive. Tracking set up wrong, a broken form or a typo in a send all cost real money
- Curious and self-directed. You will get direction, not a script, and plenty of the process is yours to build
- Comfortable using AI tools to move faster

Industry experience is a bonus, not a requirement. Curiosity about how the product works and who relies on it matters far more.

What you get

- $125,000 plus superannuation
- 4 days in office at the North Shore office with parking, 1 day from home
- One brand. One product. One set of numbers you can actually influence
- Direct mentorship from an experienced digital marketing leader, in a team small enough that your work is visible
- Room to progress as the marketing function scales

And, for the avoidance of doubt: no timesheets.

Interested

Hit apply and send your CV through. If you have run campaigns you are proud of, tell us what you did, what it delivered, and what you would do differently. We read that part properly.

Not quite right but keen to hear about similar roles? Get in touch. Digital marketing is our specialty.

Big Wave Digital | Digital, Data and Technology Recruitment

📌 Digital Marketing Specialist (Sydney)
🏢 Big Wave Digital
📍 Sydney