The Opportunity

We are looking for an experienced, hands-on Digital Marketing Manager to drive the execution, optimisation and performance of digital marketing across the DCM Group's brands, campaigns, events and customer journeys.

Working across both B2B and B2C divisions, you will combine campaign planning with practical delivery - from HubSpot automation, EDMs and website updates to analytics, creative production, lead generation and event marketing. This is a full-time, 40-hour role, Monday to Friday from 8.30am to 5.30pm, reporting to the Marketing Director.

This is a genuinely hands-on role. You will be expected to think, build, test and improve - not simply complete a task list or hand the work to someone else.

About The DCM Group The DCM Group is a specialist media, events and professional development business supporting Australia's retirement living, aged care and seniors housing sectors. Through brands such as The Weekly SOURCE, SATURDAY, the DCM Institute, DCM Executive Recruitment, villages.com.au, agedcare101, Monday Club, and the Good Ageing Festivals, we connect operators, suppliers, sector leaders and consumers through trusted content, events, digital platforms and long-term commercial partnerships.

Why join us?

- Variety and visibility: Work across multiple brands, audiences, campaigns and major events rather than being confined to one channel or product.
- Real ownership: Take campaigns from idea through to launch, measurement and optimisation; bring ideas, challenge briefs constructively and recommend better approaches

What you'll own

- HubSpot CRM & marketing automation: Own the day-to-day management of HubSpot, including workflows, automation, nurture journeys, segmentation, lead scoring, lifecycle stages, lists, data quality and performance dashboards.
- Email & lifecycle marketing:



Build and deploy EDMs, newsletters, event communications and promotional campaigns; use testing and segmentation to improve engagement and conversion.
- Integrated campaigns & growth: Plan and execute campaigns across email, websites, social media, paid media, webinars and events, with a clear focus on lead generation, audience growth, retention and ROI.
- Websites & digital platforms: Maintain WordPress and other CMS platforms, publish and optimise content, implement SEO recommendations and coordinate improvements with internal stakeholders and external developers.
- Analytics & performance: Track customer behaviour and campaign performance using HubSpot, Google Analytics and reporting tools; translate the data into clear recommendations for leadership.
- Design & creative production: Create high-quality social graphics, EDM imagery, website banners, presentations, event assets and digital advertising creative using Canva and/or Adobe Creative Suite.
- Events & webinars: Build registration campaigns, manage pre- and post-event attendee communications and support sponsorship and promotional activity for conferences, webinars and industry events.
- Continuous improvement: Work across teams to deliver campaigns on time and on brand while improving marketing systems, processes and the customer experience.

What you'll bring

- 5+ years' experience in digital marketing, growth marketing,



marketing operations or campaign execution.
- Robust hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
- Experience managing WordPress or another CMS, with a working knowledge of SEO and website conversion optimisation.
- A strong understanding of email marketing, customer journeys, segmentation and marketing automation.
- Demonstrated experience executing integrated multi-channel digital campaigns, supported by strong analytical skills and experience with Google Analytics and campaign reporting.
- Strong design capability using Canva and/or Adobe Creative Suite, with confidence creating assets within brand guidelines.
- Excellent organisation, project management and communication skills, with the ability to manage competing priorities without losing attention to detail.
- A proactive and solutions-focused mindset, supported by sound commercial judgement and a willingness to contribute ideas.

Bonus points for Useful extras include experience in media, publishing, events, education or a fast-growing entrepreneurial business; lead-generation funnels, webinars or live events; Looker Studio or Power BI; video editing; or knowledge of the retirement living, home care or aged care sectors.

Success in this role means stronger audience and lead growth, higher-performing campaigns, clean CRM data, helpful reporting and consistently high-quality work delivered on time and on brand.

Apply now

If you are ready to combine strategic thinking with hands-on execution and want to make a visible contribution across a growing portfolio of brands and events, we would love to hear from you.

Please apply with your resume and a short cover letter explaining why you would be a strong fit for DCM Group.

📌 Digital Marketing Manager (Sydney)
🏢 DCM Executive Recruitment
📍 Sydney