Flower Power is Australia's largest retail Garden Centre &

- Lifestyle group, boasting 11 retail stores across Sydney and Maitland. We cultivate, source, ands ell an extensive selection of plants, landscape materials, outdoor furniture ,homewares, and gifts.

Digital Campaign Coordination

- Planning, coordinate, schedule and rollout of digital campaigns across email, social, and paid media.

- Produce digital assets including copy, creatives and coordinate approvals across stakeholders.

- Manage campaign timelines, calendars, and task trackers to ensure timely delivery of assets.

- Liaise with content producers and internal partners to keep campaigns on track.

- Development and execution of the strategic digital marketing plan to help enhance promotional campaigns and drive sales.

- Work with agency partners to optimise our digital presence on Google Merchant Centre, Google my Business and organic positions across the Google network.

Website Content &

- SEO Management

- Optimise page content, structure, metadata, and links to improve search visibility and user experience.

- Monitor SEO performance and implement improvements based on analytics and keyword research.

- Update and maintain website, landing pages, and event pages.

- Upload and tag digital content including videos.

Reporting &

- Analytics

- Track campaign performance across email, social, website, and paid platforms.

- Report on KPIs and provide insights to inform ongoing optimisation.

- Assist in A/B testing and experiment design to drive engagement and conversion.

Platform &

- Process Management

- Maintain internal documentation, including campaign trackers, SOPs, and workflow tools.

- Update budgets and invoicing to accounts on a weekly basis. Ensuring accurate budget pacing with all campaigns.





- Stay up to date with digital tools, trends, and platform updates across the stack.

- Identify opportunities to streamline processes and improve campaign efficiency.

Team &

- Event Support

- Support content delivery, including content updates, comms, and admin tasks.

- Assist in content collation and post-event publishing for on-demand platforms.

- Support the eCommerce manager with on-site optimisation to improve conversions and user experience across our platform.

What You’ll Bring

- Minimum of 3 years’ experience in digital marketing, campaign coordination, or media support roles.

- Experience shooting, cutting and publishing video content in Adobe Premiere Pro or similar software.

- Experience shooting with iPhone 17 Pro, gimbal and wireless mics.

- Comfortable working with our team members in-store to create engaging promotional content for use in our digital channels.

- Familiarity with platforms such as WordPress, Magento, Mailchimp, Klaviyo, Google Analytics, Google Merchant Centre, and Meta Business Suite.

- Working knowledge of SEO principles and tools (e.g. SEMrush, Google Search Console).

- Highly organised, detail-oriented, and comfortable juggling multiple deadlines.

- Analytical mindset with an interest in performance data and conversion optimisation.

- Great communicator, with strong collaboration and time management skills.

- Interest in leadership, business, or media is a plus.

What We Offer

- Be part of a young, passionate, marketing team that works closely together to deliver engaging campaigns to our Garden Lovers Club.

- Staff discounts on products.

- Team lunches, cook-offs and games.

Flower Power is an equal prospect employer actively promoting fairness and inclusivity in its hiring practices and workplace environment. Only shortlisted candidates will be contacted.

📌 Digital Marketing Specialist (Erskine Park)
🏢 Flower Power P/L
📍 Erskine Park