Growth Marketing Manager

Heroes Group

Sydney CBD | Full-Time | On-Site

Build the marketing engine behind Australia’s fastest-growing outsourced sales companies

Sales Hero helps businesses grow by providing outsourced sales, lead management, appointment setting, sales training and conversion support.

We work with ambitious businesses across Australia and international markets, with particular strength across fitness, wellness, professional services, education and emerging brands.

We’re now looking for a commercially driven Growth Marketing Manager to lead our marketing strategy and build a predictable pipeline of qualified opportunities across Sales Hero and our wider group of brands.

This is not a traditional social media management role.

We need someone who understands how brand, content, campaigns, CRM, paid media and sales conversion work together to generate revenue.

The opportunity:

You’ll work directly with our Founder and senior leadership team to develop and execute the marketing strategy for:

- Sales Hero: www.saleshero.me

- Sales Training Academy

- Recruitment Hero

- Heroes Help

You’ll inherit a new Marketing Coordinator and have access to external creative, paid media and technical specialists where required. Your role is to provide the strategy, structure and commercial leadership that turns marketing activity into measurable business growth.

What you’ll own

Growth strategy:

- Develop and execute the group’s marketing and demand-generation strategy
- Translate business objectives into clear quarterly campaigns
- Identify the highest-value industries, audiences, offers and acquisition channels
- Establish priorities across multiple brands without diluting focus
- Manage the marketing budget and recommend where resources should be invested

Lead generation:

- Generate qualified enquiries and booked discovery calls
- Build campaigns across paid media, organic content, partnerships, email and database activation
- Improve landing pages, offers, lead magnets and conversion pathways
- Develop retargeting and lead-nurture strategies
- Work closely with business development to improve lead quality and conversion

Founder-led content and brand:

- Turn the Founder’s experience, opinions, client conversations and leadership insights into commercially valuable content
- Build a consistent content strategy across LinkedIn, Instagram, TikTok, YouTube and email
- Develop client case studies, testimonials and proof-based campaigns
- Direct content production and ensure the Sales Hero brand remains bold, credible and recognisable




- Help position Sales Hero and its leadership team as genuine authorities in sales and business growth

Marketing operations:

- Improve CRM tracking, campaign attribution and database segmentation
- Build automated email and SMS nurture journeys
- Create clear reporting from first enquiry through to closed revenue
- Establish reliable marketing dashboards and weekly performance reporting
- Ensure leads are captured, followed up and attributed correctly

Team and supplier management:

- Lead and develop our Marketing Coordinator
- Provide clear briefs, deadlines and performance expectations
- Manage freelance creatives, videographers, paid media specialists and other partners
- Create an organised marketing rhythm that supports consistent execution
- Work collaboratively with sales, operations, client success and senior leadership

How success will be measured... Your performance will be measured against commercial outcomes, including:

- Qualified marketing-generated enquiries

- Booked discovery calls

- Cost per qualified lead
- Lead-to-meeting conversion
- Marketing-generated pipeline

- Customer acquisition cost
- Marketing-attributed revenue

- Database engagement and reactivation
- Campaign and landing-page conversion rates
- Consistent delivery of high-quality content and campaigns

Followers, impressions and engagement matter... but only when they contribute to stronger brand authority, opportunities and revenue.

About you:

You are a commercially minded marketer who enjoys both strategy and execution.

You understand that great marketing is not simply about posting content. It is about understanding the customer, creating the right message, building demand and helping the sales team convert that demand into revenue.

You will ideally bring:

- At least 4–6 years of experience in growth, demand generation or B2B marketing
- Experience marketing a service-based, agency, recruitment, education or professional-services business
- A proven ability to generate qualified leads and measurable pipeline
- Strong campaign-planning and project-management skills
- Experience with paid media, email marketing, CRM automation and landing pages




- An understanding of content strategy and founder-led personal branding
- Strong copywriting, messaging and communication skills
- Confidence managing junior employees, freelancers and specialist agencies
- The ability to interpret data and make commercially sound decisions
- A proactive, accountable and solutions-focused working style

Experience with GoHighLevel, Meta Ads, Google Ads, LinkedIn, email automation or similar platforms (like Bonjoro, Apollo etc) will be highly regarded. This role will suit someone who:

- Wants genuine ownership rather than waiting for instructions
- Can bring structure to a quick-moving entrepreneurial business
- Is comfortable working directly with a highly involved Founder
- Can capture ideas quickly and turn them into campaigns
- Knows how to balance brand building with short-term lead generation
- Enjoys testing, learning and improving
- Measures success through business outcomes
- Is willing to challenge ideas respectfully and recommend a better approach
- Can move between strategic thinking and hands-on execution

What this role is not: This is not a role focused only on scheduling social media posts, creating Canva graphics or reporting vanity metrics.

It is also not a role where you will receive perfectly prepared briefs for every task.

You will be expected to identify opportunities, establish priorities, take ownership and help build the systems required to support the next stage of Sales Hero’s growth.

Why join Sales Hero?

- Work directly with the Founder and senior leadership team
- Take ownership of marketing across a growing group of businesses
- Build the marketing function rather than inherit a rigid corporate structure
- Access a constant supply of real client stories, sales insights and results
- Work within an energetic, commercially focused Sydney CBD team
- See the direct connection between your work, sales opportunities and revenue
- Grow with a company operating across Australian and international markets
- Build a team and function that can become a major driver of the group’s future

How to apply: Please submit your résumé along with a short introduction addressing:

1. A campaign you personally led that generated measurable leads, pipeline or revenue.
2. How you would turn a Founder’s expertise into a repeatable content and lead-generation strategy.
3. The three marketing priorities you would focus on during your first 90 days at Sales Hero.

Applications that include specific commercial outcomes and examples of previous work will be prioritised.

📌 Growth Marketing Manager (Sydney)
🏢 Sales Hero
📍 Sydney