Your Impact This is a rare opportunity to lead the marketing agenda for some of Australia's most recognised craft beer brands, including Balter, 4 Pines, Pirate Life,

Mountain Goat and Green Beacon. Reporting into the GM Portfolio & Brand Marketing, you'll shape the future of the ABV Beer portfolio through strategic brand and people leadership, while playing a critical role in the integration of the ABV business into Asahi's broader operating model.

Key Responsibilities Lead the development and delivery of short and long term portfolio and brand strategies across the ABV Beer portfolio.

Own annual and three year brand planning, including brand positioning, campaign development, distinctive asset creation and DMI prioritisation.

Drive the successful integration of the ABV marketing team into Asahi's broader Portfolio & Brand Marketing function, embedding consistent ways of working and governance.

Monitor and optimise portfolio performance through brand health, campaign effectiveness, ROI and commercial outcomes.

Balance the authenticity, agility and entrepreneurial spirit of craft brands while operating within a centralised marketing model.

Lead, coach and develop a high performing team, building capability, accountability and engagement across the function.

About





You 10+ years marketing/commercial experience in a high-volume FMCG, beverage or comparable consumer workplace.

Proven record of achievement in portfolio/brand marketing, campaign delivery and commercial planning.

Strong working knowledge of FMCG, beverage, alcohol/craft beer categories, customer dynamics and consumer/shopper behaviour.

Expertise in translating brand strategy into sales-driving plans, distinctive creative platforms and integrated campaigns.

Commercially minded with the ability to translate strategy into business outcomes.

Experienced leading large teams and influencing across complex stakeholder groups.

- Passionate about developing people, fostering collaboration and building high-performing teams.

Why Asahi

Beverages?

At Asahi

Beverages, we're passionate about crafting more than just drinks – we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.

📌 Head of Marketing - ABV (Melbourne)
🏢 Asahi Beverages
📍 Melbourne